B2B Ecommerce Sites: What Works for B2B Buyers?
ConversionXL
MARCH 13, 2019
Many are familiar with the digital darlings that market directly to consumers—Warby Parker, Away, Allbirds, etc. But the B2B ecommerce market is growing exponentially , estimated to reach $1.2 B2B ecommerce: 2 key differences of B2B buyers. That makes some B2C marketing tactics less useful. So what changes?
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