Occam's Razor

FEBRUARY 20, 2012

Bonus: Identifying Macro and Micro Conversions also gives you a list of Ecommerce Tracking to set up on the site, and Goals to set up in the Admin interface. No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Here I particularly like to look at a metric I call "share of search."

Web 139

Web Analytics Technical Review Affiliate 139

crowdSPRING Blog

SEPTEMBER 5, 2014

A Discussion with Jon Bischke of Entelo: On Successfully Switching from B2C to B2B (SaaS) | saastr – crowdspring.co/1tKArlK. Benchmarking Hubspot’s S-1: How 7 Key SaaS Metrics Stack Up – crowdspring.co/1qlwWRG. Mega menu design trends in ecommerce: 2011 vs. 2014 | Econsultancy – crowdspring.co/1plL1t0.

Social Media 92

Social Media Small Business Design Media 92

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. “Users” is interesting, but the engagement metrics and value of users is where real success comes into play. Building a network is not the same as building a SaaS or ecommerce company.

Social Media 185

Social Media B2B North America Media 185

VC Cafe

JUNE 29, 2012

It created awesome companies, but the army doesn’t do ecommerce, or much mobile, which are now the biggest growth engines in startups. when I wrote people a big cheque, they stressed out on metrics from day 1. Below are the highlights from the panel as well as some interesting audience questions. . They were sporadic.

Pakistan 113

Pakistan Israel Community Bulgaria 113

ConversionXL

SEPTEMBER 9, 2021

Combining these goals and objectives will give you meaningful metrics to track. Objective Goal Metrics Grow the business Increase awareness and perceived value Followers, fans, shares, retweets, etc. On Twitter , it’s laid back to suit the B2C, creative audience segment. However, its tone of voice differs slightly.

Social Media 142

Social Media Media Developer Marketing 142

ReadWriteStart

JANUARY 10, 2020

The key factors that boost several metrics via visual merchandising are as follows: Engagement and time-on-site. Additionally, eCommerce sites have paved the way for brands not only to sell their products on their online shopping site but also on Amazon, Facebook, etc. Store navigation and ease. Order inventory. Conversions.

Startup 78

Startup eCommerce B2C Metrics 78

Up and Running

APRIL 17, 2018

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in 2014.

SEO 80

SEO eCommerce Software Review Analytics 80

Occam's Razor

NOVEMBER 13, 2009

Chapter 3 The Awesome World of Clickstream Analysis: Metrics. The second half shows exactly how to pick the best metrics for your org and, my absolute favorite (Page 64), how to diagnose the root cause of a metrics performance. Non-Ecommerce. No metrics, data pukes, guidance on creating every more reports.

Analytics 71

Analytics Web Technical Review Metrics 71

ConversionXL

JUNE 8, 2017

Quantitative research with digital analytics tools like Google Analytics , Mixpanel, Amplitude or RJ Metrics will inform you about where your users are coming from, what they are doing during their sessions and where they are dropping off from your conversion funnel or when they churn. Image Source. New visitor vs returning visitor.

Programming 97

Programming Revenue Analytics Software Review 97

Brandanew

OCTOBER 13, 2015

> 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute. Some of the quantitative metrics that companies use to measure their Content Marketing success include: a) Traffic. Many eCommerce sites and businesses (e.g.

Social Media 100

Social Media Marketing SEO B2B 100

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? What Are Your Goals, and What Are Your Metrics?

B2B 48

B2B Conversion B2C Sales Cycle 48

The Startup Magazine

APRIL 24, 2020

If you’re interested in selling your eCommerce website but are unsure of how to go about determining the actual value of your business, you’ve come to the right article. In this blog, we aim to decipher the meaning behind some of the more abstract metrics when it comes to an eCommerce website valuation.

eCommerce 116

eCommerce Valuation B2C Revenue 116

Austin Startup

MAY 29, 2019

unfortunately, social commerce morphed to mean solutions like Facebook eCommerce stores offered by numerous small vendors who are now mostly no longer in business. In investing in B2C, we also look for network effects but usually those are created rather than natural. Reed’s law on networks is a good resource to really nail this home.

Networking 48

Networking Fractional CTO CTO Hire B2C 48

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. But that alone is too general, so it’s important to get specific by setting clear metric objectives. These specific objectives give the campaign clear direction and your team a target to aim for.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Before people purchase from an eCommerce site, they want to see exactly what they’re purchasing. Wistia shows which metrics can be used to help you measure various factors (e.g. Product Pages.

Video 48

Video Conversion Mobile Search 48

ConversionXL

AUGUST 5, 2015

This type of social proof is most effective for B2C products and services, but that doesn’t mean it never works for B2B. For catalog ecommerce sites, product pages and catalog pages are often landing pages. Display the metrics for your product in a positive light. Save them for the thank you page.

Technical Review 48

Technical Review Software Review Social Media Conversion 48

ConversionXL

APRIL 22, 2015

Or you might spend tons of effort on your ecommerce product pages, only to find that even if you get wins, the financial impact on your business is negligible. If copying Amazon would be all that it takes to grow your ecommerce business, there would be many more Amazons around. B2B and B2C. Doesn’t work like that.

Analytics 48

Analytics Technical Review Conversion Framework 48

Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Mobile content consumption, behavior along key metrics (time, bounces etc.) If you have ecommerce you will see key metrics related to money making.

Analytics 143

Analytics Metrics Mobile DC 143

ConversionXL

AUGUST 27, 2019

These customer values are recorded as dimensions and metrics (as you can see in our tracking plan example below). Clearly naming the dimensions and metrics across your stack will help you integrate tools, train new team members, and analyze data without hiccups. B2B or B2C. Data deviation of about 5% is expected and harmless.

Analytics 124

Analytics Naming Metrics Campaign 124

ConversionXL

NOVEMBER 15, 2016

After all, the goal is to systematically improve the success of a business, whatever that means metric-wise. The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. The metrics in SaaS sound a little different as well.

Conversion 48

Conversion Churn Rate Retention Metrics 48

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). You are B2C or B2Q or Non-profit or an Adult-oriented business. I believe it has to do with choosing the wrong success metrics. That's fine.

Framework 164

Framework Marketing Metrics Audience 164

Occam's Razor

DECEMBER 9, 2013

A good example, for e-commerce and non-ecommerce sites, is [link]. Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. If you open your copy of Google/Adobe Analytics or CoreMetrics or Webtrekk you'll notice that every single report has a gigantic number of metrics in it. Look at the colors. Look at the icons.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

FEBRUARY 10, 2016

I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context. Most Analysts for ecommerce entities spend all their time with ecommerce data. They should obsess like crazy about ecommerce conversion rates.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

JUNE 11, 2014

From B2C to B2B. B2C sites like Travelocity and Fry's have not cornered the market on this. But the reason to mention Bonobos today is to introduce you to the world's greatest ecommerce purchase and checkout experience. Take any metric you want. Pick any metric you want. From bras to dresses. Subscribers.

Design 151

Design Software Review Technical Review Mobile 151

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about.

Retention 126

Retention Analytics Campaign eCommerce 126

Occam's Razor

NOVEMBER 18, 2014

You can hover over each box to get a sense of the key metrics. The core performance of the current website look like this… While we are applying it to a B2B case, it could just as easily be applied to a B2C / Ecommerce scenarios. It shows all the incoming traffic to a site as a Treemap. What would you like to plot?

Analytics 145

Analytics Sierra Leone Channel Conversion 145

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.

Metrics 127

Metrics Web Analytics Campaign 127

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. It does not matter if you are are B2B or B2C. They are all things I love and have repeatedly asked you to care for. Let me explain.

Design 87

Design Software Review Mobile Analytics 87

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Cuatro: You want to earn a bonus for yourself so you want the page to make money (e-commerce sites) or add economic value (non-ecommerce websites) for your company/website. Back to our story. Start a conversation.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

MARCH 3, 2021

Google Ads cost-per-conversion metrics. Here are some of the Google Analytics metrics that provide insight into the quality of your PPC clicks. Exit Rate: This metric represents the rate at which people leave your website on specific pages. Exit rate metrics on Google Analytics.

PPC 146

PPC SEO Campaign Analytics 146

Occam's Razor

JUNE 7, 2017

And, less than 1% engagement of any kind from that less than 1% reached (identified using the best social media metrics: Conversation Rate, Amplification Rate, Applause Rate ). Let’s switch gears and look at a B2C company with a massively positive opportunity to leverage the word Social in every way on these platforms… Chick-fil-A.

Social Media 162

Social Media Media Artificial Inteligence Channel 162

ConversionXL

APRIL 12, 2017

Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

AUGUST 1, 2017

We can say the same thing for B2C products, for example, HeadSpace. There are tons of choices when in comes to some B2C apps, including using none of them. But in more traditional retail as well as ecommerce, you may be more familiar with loyalty programs. So it comes down to this: how loyal are you to Headspace?

Customer 114

Customer Retention B2C Programming 114

ConversionXL

AUGUST 1, 2017

We can say the same thing for B2C products, for example, HeadSpace. There are tons of choices when in comes to some B2C apps, including using none of them. But in more traditional retail as well as ecommerce, you may be more familiar with loyalty programs. So it comes down to this: how loyal are you to Headspace?

Customer 91

Customer Retention B2C Programming 91