Personalization: How to Build a Revenue Boosting Program from Scratch
ConversionXL
JUNE 8, 2017
User experience research or UX research, shouldn’t be limited to A/B testing programs only. This is a correlative metric – a behavioral cohort used as a heuristic for growth. Most refer to these correlative metrics as Wow Moments or Aha moments. To find out, you will need to do proper user experience research.
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