Remove B2C Remove eCommerce Remove PPC
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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105
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The Biggest Mistake Web Analysts Make… And How To Avoid It!

Occam's Razor

Bonus: Identifying Macro and Micro Conversions also gives you a list of Ecommerce Tracking to set up on the site, and Goals to set up in the Admin interface. Competition (who comes up first consistently, ppc and organic). No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. I make a note of: 1.

Web 139
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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. They'll lead you to these discussions… Why is it that PPC is only targeted to people who are looking to buy right now when there are 14.6 You are B2C or B2Q or Non-profit or an Adult-oriented business.

Framework 164
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How to Use Your PPC Campaigns as A Prospecting Tool for SEO

ConversionXL

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. Why PPC is an effective short term strategy, but SEO is the long game. 1) Take an iterative approach.

PPC 146
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How to Minimize A/B Test Validity Threats

ConversionXL

PPC, SEO, IT, brand, etc.) PPC campaign management for excluding/adding keywords or ad placement.) But if you run an eCommerce site, you also need to implement revenue tracking for the testing tool. So you start a PPC campaign to drive paid traffic to the site. Pro Tip: Do this with your campaign team (e.g. What gives?

PPC 48
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Web Analytics 2.0 Book: In Stores Now!!

Occam's Razor

The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. Non-Ecommerce. When people think of web analytics everything they think about is chapter 4, and yet you'll find so many yummy treats here. I am out of breath! Chapter 5 The Key to Glory: Measuring Success.

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Maximizing Your Digital Marketing Channel Mix

YoungUpstarts

Search Engine Marketing (SEM) can be split into two search strategies: Pay-Per-Click (PPC) refers to how your company bids on keywords that represent the intent of what the customer is looking for, leveraging marketing spend to gain visibility by securing placement at the highest ranks within the search engines. Social Marketing.

Channel 165