Startup Professionals Musings
DECEMBER 18, 2020
All of us are struggling to keep up in this age of technological acceleration, where we learn every day that we can’t trust links in our email, marketing guarantees, or phone requests from people we don’t know. The result is a shift from business-to-consumer (B2C) to a consumer-to-business (C2B) control trend.
ConversionXL
APRIL 28, 2021
So when she told us that she’s uncomfortable providing her email address to companies—including ours!—and and didn’t want more email clogging up her inbox, it made us stop in our tracks. We stopped requiring users to provide an email address upon signing up—which ultimately meant that we ditched our email marketing efforts altogether.
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ConversionXL
OCTOBER 21, 2012
Compared to social media and content marketing, email is a mature channel for engaging online consumers. In fact, according to a Forrester report put out on September 24, 2012 email continues to be the top factor in influencing repeat purchases: Forrester Research report showing email’s positive influence on repeat customers.
Steve Blank
MAY 29, 2011
In April 2010 I received an email that said, “I’m an incoming Stanford student in the fall and working on a project that a number of people suggested I get in touch with you about.&#. B2C vs. B2B is not a meaningful segmentation of Internet startups anymore because the Internet has changed the rules of business.
Version One Ventures
MAY 20, 2020
Yet today, the world of B2B marketplaces still lags far behind its B2C counterpart. While large companies can afford to implement automated procurement systems, many small businesses still email, or even fax, purchase orders and quotes. Alibaba is an exception. Increase trust and social proof.
ConversionXL
OCTOBER 4, 2021
If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. And more relevant than ever. However, it’s not without challenges. Consideration.
ConversionXL
MARCH 10, 2017
There’s no such thing as a perfect email subject line. However, you can follow these principles, which will guide you closer to writing email subject lines that are perfect for your audience. If you’re sending emails, you should be testing your subject lines. Think of your email list as a living, breathing thing.
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