Occam's Razor

NOVEMBER 13, 2009

The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. I love getting to know my audience, and while your emails and tweets are pretty fun there is nothing like a picture. I am out of breath! Chapter 5 The Key to Glory: Measuring Success. Glory will be yours!!

Analytics 71

Analytics Web Technical Review Metrics 71

ConversionXL

FEBRUARY 3, 2017

According to the benchmark report, most affiliates work in the B2C space (79.45%). Email Marketing – 37.85%. PPC – 29.88%. For example, the offer can’t be promoted via email or PPC. Email Marketing. Still, they are active in the B2B space as well (20.55%). Image Source. Loyalty / Rewards.

Affiliate 48

Affiliate Programming Marketing PPC 48

ConversionXL

JULY 9, 2015

A side note: your paid traffic should be highly qualified (assuming you are employing a proper PPC campaign), but can also result in a potentially high customer acquisition cost (CAC). How many emails did they receive? Verify email. Step 2: Verify email. What keywords? What content? Did they have a personalized demo?

Analytics 48

Analytics Conversion Software Review Email 48

ConversionXL

DECEMBER 7, 2016

If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you were wondering which PPC channel to use. The PPC targeting options that Facebook has available are different from Google AdWords, LinkedIn, Twitter, and the abundance of other PPC marketing networks you have available.

PPC 48

PPC B2C B2B Sales Cycle 48

YoungUpstarts

APRIL 26, 2016

While a B2B company can find success with LinkedIn ads, a B2C company’s promotions would be better suited for CPC or CPM ads on Facebook, Twitter and Google. If you are on a tight budget, then you may have to limit your marketing efforts to a few channels such as PPC and email advertising. What is your budget?

Business Plan 100

Business Plan Intellectual Property Social Media Small Business Administration 100

Rembrandt Communications

DECEMBER 2, 2015

Stop the madness and focus on what works with your B2B and B2C content strategy You are running around like a crazy person trying to shop, decorate, clean, prepare for guests, pack, wrap, ship gifts… the list goes on. And this doesn’t include all of the things you need to finish at work before you […]. The post Crazy Holiday Schedule?

B2C 100

B2C PR B2B Marketing 100

ConversionXL

JULY 8, 2016

Here’s what CEB Marketing Leadership Council’s B2C Marcomm Personalization found… Image Source. Results from Evergage’s study, which surveyed both B2C and B2B companies, were similar… Image Source. PPC keyword that originally brought the visitor to Secret Escapes. That’s also varied.

B2C 70

B2C Search Internet Mobile 70

Occam's Razor

JULY 22, 2013

Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. You will send email type A to people in the See stage and email type B to people in the Think stage. You are B2C or B2Q or Non-profit or an Adult-oriented business. PPC works for Think and See stages.

Framework 164

Framework Marketing Metrics Audience 164

Hearpreneur

DECEMBER 15, 2017

We were witnessing, firsthand, the dramatic shifts in B2C e-commerce, and the resulting incredible experiences and benefits brands were delivering their retail consumers. The differences between B2C and B2B within the same brands were staggering!

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

ConversionXL

MAY 27, 2020

Take this email pitch I received recently. B2B copywriting almost always requires more skill and time compared to B2C. I’ve found people are much more responsive there versus email.). For instance, here’s a post comparing PPC vs. SEO for startup marketing. that I took for a walk only once—but they’re so beautiful!

B2B 142

B2B Social Media Email Campaign 142

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). Now compare returns rate for Facebook and AOL and Email and … on and on. I was working with a company that runs a private college type system.

Analytics 140

Analytics Aggregator Channel B2B 140

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. "When should I have started SEO and PPC campaigns for Italy Tours 2010?"

Analytics 90

Analytics Search SEO Metrics 90

Rembrandt Communications

JANUARY 31, 2017

You could be wasting more valuable resources than you think. In the past few weeks, numerous people in my life have been diagnosed with cancer and other illnesses, had hospital visits and even died. It’s just a reminder that no matter your age, no matter how healthy you are and no matter how “good” things […].

Marketing 100

Marketing PR Sales B2C 100

ConversionXL

APRIL 12, 2017

It’s not which variant collects more email addresses, it’s which variant sells more books. Email addresses are observations. E.g. Message match / headline match from PPC ad to landing page. This works on email, too. Good email copy needs to stop a busy person from doing whatever they were doing before.

San Antonio 86

San Antonio Metrics B2B Analytics 86