Mike Michalowicz

FEBRUARY 11, 2013

Social Media Marketing Strategies. Social media is about connecting with the people in your niche: customers, potential customers, people who are interested in what you do, or who share similar interests and circles or hubs with you. Social media isn’t new. Social media is about doing that online.

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

OCTOBER 16, 2022

Create awareness with paid social media posts 2. Build high-value customer relationships with helpful organic social content 3. Personalize the buyer journey with email marketing 5. by posting about it on social media). Borrow trust for fast results with influencer marketing 4. Google ads).

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Up and Running

AUGUST 25, 2021

If your goal is to launch a sub-brand, for instance, adding a deliverability plugin to your email marketing software, you can cross-promote and even offer your new product on your core website. We like to create surveys that we publish on-site and send to our email subscribers. A whopping 3.96 Learn about your future competition.

B2B 118

B2B Audience Software Review B2C 118

Occam's Razor

DECEMBER 9, 2013

Start investing in your email marketing strategy for extending relationships, and your paid search strategy for brand terms. Email allows you to start building a owned audience that you can (if you don't stink) start relying on (rather than constantly having to rent them from TV or Google). Entertain Me 2. Inform Me. Inform Me.

Analytics 165

Analytics Marketing Channel Metrics 165

Up and Running

JANUARY 18, 2021

We expect this trend to continue as users remain home through 2021, and many social media increases of the past year solidify into more permanent habits. Mobile was a common way that engagement increased, and TikTok’s mobile focus made it a place to watch for social eCommerce. Voice will prioritize better buying.

eCommerce 150

eCommerce B2B Forecast Demand 150

ConversionXL

NOVEMBER 22, 2022

Click-through rate: Understand how your emails and ads engage customers Where to track click-through rate 11. But if form submissions come mostly from another source like email marketing, website visitors would simply be a metric, not a KPI. Traffic from social media platforms. Here’s what to look at: Websites.

Metrics 105

Metrics Analytics Marketing Acquisition 105

David Teten

JANUARY 11, 2020

I’ve listed below my current social media toolkit. Superhuman **, my email client. David Shadpour, CEO, Social Native *, recommends Mixmax **, a gmail enhancement to track email activities (opens, clicks), schedule emails, and create reminders. Tech stack. I only link to people whom I’ve met.

Social Media 60

Social Media Technical Review Media Private Equity 60

Duct Tape Marketing

JUNE 23, 2022

3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] So one to many is a big and a critical factor around social media communities. These types of communities is very different than social media technology. Are B2B communities B2C? Like this show? Duct Tape Transcript.

Community 100

Community B2B B2C Technical Review 100

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. As a result: They’re converted via email. Maybe last month you changed how you share social media content and attracted new followers. Sooner or later, relying on new customers will break you. Understand purchasing habits.

Retention 126

Retention Analytics Campaign eCommerce 126

Brandanew

AUGUST 13, 2015

Emails/ your profession) and can qualify leads and follow up creatively. In a world driven by social media mentions, reviews, and a Google search before you buy anything, it’s not hard to believe that your customers (B2B or B2C/ Pens or Cars) are looking you up. Your Blog/ Stays on Google forever.

Small Business 100

Small Business Marketing Software Review B2C 100

NZ Entrepreneur

MARCH 11, 2020

As tomorrow’s customers interact with social media and the internet, they’re looking for honest, authentic people to do business with. It’s normal to know when someone has opened an email, read page 3 of your proposal, clicked on a link in an email newsletter, responded to a post on social media, etc.

Social Media 69

Social Media Channel Technical Review Sales 69

View from Seed

MARCH 3, 2015

So we had those two assets: Website Grader and the resulting email list. We started with a general webinar about how to turn your website into a marketing machine, then we went on to SEO, then blogging, then social media. EM: We experimented and found success through another tactic aside from webinars on social media.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Austin Startup

JULY 12, 2010

Stories of injustices made right via social media are frequent, if not altogether common. And Gmail doesn’t own my emails — though it does use them to improve the relevance of the ads it serves me. It is essentially renting that data, in exchange for a free email service and storage in the cloud.

Customer 80

Customer Harvest B2C Technical Review 80

Austin Startup

APRIL 17, 2017

To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program. To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program. To Apply: Email your resume or detailed LinkedIn profile & short description of why you’re interested in startups, particularly JustLegal, to rc@justlegal.com.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

Duct Tape Marketing

MAY 2, 2024

Duct Tape Transcript Email Download New Tab Speaker 1 (00:00): I was like, I found it. And that looks different for a B2C journey versus a B2B journey. We've been using ActiveCampaign for years here at Duct Tape Marketing to power our subscription forms, email newsletters and sales funnel drip campaigns. I found it.

SEO 90

SEO Search Generative AI Engineer 90

Hearpreneur

DECEMBER 18, 2019

What we realized is that SMS marketing campaigns are significantly more effective for us than email campaigns when qualifying the interest of new potential customers. Potential customers that have opted into our marketing list within the past 7 days are 39% more likely to respond to our SMS communication versus email communication.

SMS 89

SMS Entrepreneur Social Media Campaign 89

Occam's Razor

JULY 22, 2013

Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. You will send email type A to people in the See stage and email type B to people in the Think stage.

Framework 164

Framework Marketing Metrics Audience 164

ConversionXL

JUNE 25, 2021

You can also use a service like Wynter to run message testing and gain intel on a specific web page, ad, or email copy. . Paid advertising options include: Sponsored content Native search ads Podcast ads Email newsletter ads. These insights can help you win the battle for customers and gain a competitive advantage. Utilize paid ads.

Product 96

Product Social Media Audience Software Review 96

ConversionXL

DECEMBER 2, 2020

You can do this by writing helpful blog posts, sharing tips on social media, and creating a self-service knowledge base. Email marketing is important, huh? The first two are more familiar to B2B marketers; the last one often applies to B2C. All correct, all useless. Never knew. The way someone thinks about something.

Analytics 161

Analytics Acquisition Channel B2C 161

ConversionXL

AUGUST 21, 2019

Email automation lets you nurture leads at scale, so you can compensate for lower conversion rates with volume at virtually no cost. I downloaded 25+ B2B lead magnets and discovered an array of shortcomings: Sending one or no follow-up emails, even when I opted-in to learn more. Still, there’s hope. Or at all. Perceived effort: Low.

B2B 131

B2B Technical Review Email Sales 131

Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 92

B2B Marketing B2C Community 92

YoungUpstarts

SEPTEMBER 10, 2018

Follow them on Twitter and/or other forms of social media, in order to find out about Q&A webinars they host or to contact them directly. Our business model back then was very complex, and it included a B2C as well as a B2B business model, that wasn’t being implemented yet. Contact accelerator staff. It was all hypothetical.

Programming 124

Programming Chile B2B B2C 124

ConversionXL

JUNE 16, 2022

A/B test landing pages and emails to see which copy, images, audio, CTAs , and buttons perform best. Course-building platform Kajabi does exactly this in an email cross-selling its podcasting feature. The first line of the email makes readers sit up and take notice: ( Source ). The email finishes with some reassurance.

B2B 129

B2B Email Sales Acquisition 129

Duct Tape Marketing

MARCH 17, 2023

09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Creative Elements hosted by Jay Klaus. Like this show?

B2B 97

B2B Marketing B2C ChatGPT 97

Occam's Razor

OCTOBER 10, 2011

I am going to define a way for you to think about measuring social media, and you can't actually easily measure what I am going to recommend. Social media is evolving at an incredible pace. So what actually matters in Social Media? I am going to break the second part of the rule. So why break the rule?

Social Media 166

Social Media Metrics Conversion Media 166

Duct Tape Marketing

AUGUST 17, 2022

19:15] On SEO-related sites, how valuable are signals in social media — meaning people linking to you on social platforms like Twitter? [20:41] A lot of it depends on whether you're B2C or B2B. If you're B2C, you wanna build a community, um, around your brand, get traction and make sure Google can see it.

SEO 98

SEO Technical Review Metadata Social Media 98

ConversionXL

MARCH 31, 2021

Cold email and referrals have often been quite effective. Here’s a framework you can use to craft your email messaging: Forget contrived personalization; get right to the point: Use the first line of your email to present what your content is about. This could be as simple as asking them to share any feedback they have.

Audience 127

Audience Non-Compete Distribution Channel 127

Duct Tape Marketing

MARCH 30, 2022

19:15] On SEO-related sites, how valuable are signals in social media — meaning people linking to you on social platforms like Twitter? [20:41] Use social media tools to schedule and publish updates, monitor terms and analyze performance. A lot of it depends on whether you're B2C or B2B. Like this show?

Technical Review 96

Technical Review SEO Metadata Algorithm 96

Duct Tape Marketing

DECEMBER 15, 2022

Because nobody trusts papa ads and you don't even see emails anymore cuz they go into spam. Whereas b2c, I mean m and MS has had a, has a community, right? I mean I think a lot of B2C companies kind of get that. And B2B companies that were naturally slower to come to say social media. Connect with Liz on LinkedIn.

Community 98

Community Framework Advisory Board Viral 98

Occam's Razor

NOVEMBER 13, 2009

The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. I love getting to know my audience, and while your emails and tweets are pretty fun there is nothing like a picture. Pick any social media channel, or all. I am out of breath! Glory will be yours!!

Analytics 71

Analytics Web Technical Review Metrics 71

Duct Tape Marketing

NOVEMBER 6, 2018

Trumpet your referral program on your website, via email, and on social media, and be sure you’re up front about the terms of participating. When you think of online reviews, you may feel that it only applies to businesses in certain industries, particularly those businesses that are B2C. Encourage Online Reviews.

Programming 78

Programming Technical Review B2C Email 78

Duct Tape Marketing

FEBRUARY 6, 2024

Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. More About Shama Hyder : Connect with Shama on LinkedIn Check out her Website Visit Zen Media Like this show? So Shama, welcome to the show.

Engineer 90

Engineer SEO ChatGPT Channel 90

ConversionXL

FEBRUARY 18, 2019

Social media isn’t a perfect source of market research: It’s not a representative sample and, for small businesses, it’s simply too small of a sample. Further, consumers crave communication with brands on social media: 95% of adults between the ages of 18 and 34 are likely to follow a brand through social media channels.

Social Media 129

Social Media Media Marketing Campaign 129

VC Cafe

NOVEMBER 11, 2024

.” Rahul Vohra, founder of Superhuman Getting your first 1,000 users is an important early milestone for any B2C startup. What are the most effective strategies for early B2C growth? This post is about how to get to your first 1,000 users, and how to get to know your users better, in particular for B2C startups.

B2C 88

B2C Viral Social Media Community 88

Rembrandt Communications

MARCH 6, 2015

The post B2C and B2B Content Marketing Tips – Is Your Copy Just Sitting There? You win an award for having lots of content. But […]. appeared first on Boost sales with BtoB Content Strategy, SEO and PR here.

B2C 100

B2C B2B PPC PR 100

David Teten

DECEMBER 3, 2019

“We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule social media posts. Point Nine Capital uses Mention for media monitoring. I use Hootsuite to coordinate my social media activity, which consists of Teten.com, PEVCTech.com , Linkedin , AngelList , and (passively) Twitter and Facebook.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Duct Tape Marketing

FEBRUARY 2, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Outbound Squad, hosted by Jason Bay and brought to you by the HubSpot Podcast Network. And if you can remember that you can find my book, my blog, my podcast, my social media connections.

Community 96

Community Marketing Audience Networking 96