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A Behind-the-Scenes Look at Our Recent Seed-Stage VC Investments

View from Seed

We’ve been remarkably consistent on this dimension as well: five of the recent 13 investments were B2C, five were B2B, and three you could categorize as B2B2C. A few themes which have emerged from our 13 most recent investments: CONSUMER (B2C). Physical-World Ecommerce. Step-Function Ad Tech.

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B2B Marketplaces Revisited

Version One Ventures

Yet today, the world of B2B marketplaces still lags far behind its B2C counterpart. New B2B suppliers have to contend with a considerable amount of risk-aversion among purchasing managers and company employees – it’s always easy to go with the safe bet, rather than risk the repercussions of issues with a new supplier.

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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

Even outliers like WhatsApp (sold for $19b with 55 employees) and Instagram (sold for $1b with 13 employees) raised lots of venture funds. This is often B2C because the value is in quantity of customers, and there’s 100x more consumers than businesses. $1/mo simple enough to be self-service).

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How Employee Experience Shapes Brand Perception

Duct Tape Marketing

How Employee Experience Shapes Brand Perception written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Tiffani Bova In this episode of the Duct Tape Marketing Podcast , I interview Tiffani Bova. Key Takeaway: Prioritizing the employee experience alongside customer experience drives business success.

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Traction is the new IP

Version One Ventures

In today’s web landscape, word of mouth drives adoption and can lead to “winner takes all” (or almost all) in both B2C and B2B markets. However, now individual employees get the ball rolling by using a product. Category leaders do very well, while the #2, 3, 4… players struggle to attract customers and financing.

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Rustic Canyon Speaks out on GaiKai Exit, Changing Nature of VC, LA Tech & More

Both Sides of the Table

OnLive’s tried to build a direct-to-consumer model led by an allegedly maniacal CEO who in the end fired all of his employees with no severance and then tried to relaunch the business with a subset. But apparently the B2C model meant that many publishers didn’t want OnLive to carry their full inventory.

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Evaluating The Viability Of AI In The Workplace

YoungUpstarts

Recent research estimates that one in five employees will have an artificial intelligence (AI) system as their coworker by 2022. Great leaders do not command teams blindly, rejecting employee feedback in favor of rigid protocol and critically not creating dialogue. Fostering a Collaborative Culture.