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In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech. The main B2C benchmarks have to do with traction: growth in user acquisition, user retention/churn, monetisation, as well as the effectiveness of consumer marketing + virality.
In today’s web landscape, word of mouth drives adoption and can lead to “winner takes all” (or almost all) in both B2C and B2B markets. Category leaders do very well, while the #2, 3, 4… players struggle to attract customers and financing.
Ray Wang wrote a summary of CRM Evolution that I found particularly interesting, and one point in particular resonated with me because it aligns to something I have been talking about at Get Satisfaction for a while now… B2B and B2C distinctions are dead. B2C and B2B is dead. It doesn’t make sense.
Unfortunately in early stage startups the drive for financing hijacks the corporate DNA and becomes the raison d’etre of the company. Would you modify any of this if you had a B2B product instead of a B2C product, where every potential customer is also a potential competitor? Progress is the same.
Through them, entrepreneurs can hook up with R&D resources in universities and companies, and get access to a robust support network that provides opportunities for visibility, growth and financing. Having JEI status is pretty much a golden ticket to financing, and JEI startups also get tax breaks and other benefits. The Startups.
Business to Consumer (B2C) – It is the most common type of business model. The developer team includes business analysts, finance managers, marketing specialists, mobile app developers, QA testers, technical support staff, and UI/UX designers. . Various business models in an on-demand courier delivery app.
Look for VC portfolios that have a lot of “like” companies (B2B, B2C, media, tech, etc.). The financing is the line of demarcation between you and the VC courting each other, and the VC joining your board and effectively becoming your boss. Here are a few tips for ending up with the best long-term partner as an investor.
Mint is a prime example of using “high quality” content marketing to generate leads, as their personal finance blog helped them to grow to 1.5 For B2C eCommerce businesses, the user usually comes with some purchase intent, so it doesn’t always make sense to use such tactics to capture emails. million users in 2 years.
If you’re anything like me, I get really annoyed by the stacks upon stacks of bills I receive every month – not only is it a painful reminder of how much hard-earned money is being sucked from me, but also because it’s really, really difficult to keep track of one’s finances this way.
News/Finance to see if I get display ads when I read articles or stories about credit cards, credit scores etc. No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Paid search ads (title, creatives, urls shown). Competition (who comes up first consistently, ppc and organic).
Zoom is a B2B company Pinterest and Lyft are obviously B2C companies. In finance there’s a concept called an embedded option… in short, beyond the baseline value of a bond or other security you also ascribe an additional bucket of value to something triggered by future events.
One byproduct of this movement, especially during the blitzscaling era , were new startups in areas such as finance, healthcare, housing, education, using venture capital to acquire customers at accelerated rates.
Going B2C was daunting and not in our core DNA,” Kaufer remarked. Fortunately, on the side, the company had built up TripAdvisor.com as a demo site to show the prospective clients what a vertical search engine could do. But testing hypotheses was very much in the company's DNA, as well as evaluating data to learn and adjust.
The move toward an independent company unlocked a laser focus on the B2B customer, enabling us to develop our product and our go-to-market strategy without compromising the balance with the Spotify B2C product, hence setting the company up for its own success story independently from Spotify. In short, the sequencing works like this.
But connecting with consumers and brand advocates directly, in active online communities, is the real secret sauce, especially for B2C startups with an online presence. Andrew Schrage , Money Crashers Personal Finance. As a B2B or B2C business, why not spend time promoting the good work of your clients on social media?
at 1:20 pm Some evidence supporting your example: [link] (How Mint.com Beat Wesabe from Mint’s perspective) &# We spent a ton of time holding online chats, went to events (like twiistup la, finnovate) and connected with the entire personal finance community. But I didn’t limit that comment to B2C software. Think about this.
When it comes to e-commerce sites, most people think only of B2C relationships, but all of the same principles and advantages apply equally to the B2B sector where goods are involved. You use ERP software to control various processes, from managing the supply chain, inventory planning, distribution, pricing, accounting, and finance.
Financing will take longer than expected to come through, receivables will dry up, and so on. In a B2C organization, you’re likely either going to do something public like a short, empathetic blog post, or nothing at all. Cut more employees than you think you need to in order to reduce the risk of a second round of layoffs.
While viral growth and network effects exist in certain enterprise settings (for example, communication and file-sharing products and in industries like legal), network effects are typically more limited in a B2B environment compared with B2C. Free isn’t necessarily sustainable with B2B.
They can, however, consistently be grouped into three: (1) Business to Business (B2B) startups, (2) Business to Consumer (B2C) startups, and (3) Business to Business to Consumer. With Coho AI’s platform, SaaS and B2C companies can optimize user acquisition by identifying promising user cohorts and tailoring their product experience.
by Tina Hay, founder and CEO of Napkin Finance. One of the most important factors in becoming a successful entrepreneur is managing finances. B2C: Business to Consumer – Selling a product or service directly to the daily consumer. There are numerous types and will determine how you grow and run your business.
Together, CMRR, Cashflow, Churn, CAC, and CLTV make up the “5 C’s of SaaS Finance. As a private company, you have a VERY high cost of capital (well above 10%), whether you raise venture capital, angel money, friends and family investments, bank financing, or all of the above. Yahoo Finance. Philippe Botteri.
Zoom is a B2B company Pinterest and Lyft are obviously B2C companies. In finance there’s a concept called an embedded option… in short, beyond the baseline value of a bond or other security you also ascribe an additional bucket of value to something triggered by future events.
The startups in Southeast Asia were traditionally focused on offering services to individuals and followed a B2C scheme. According to a report by Google , startups in this region are more likely to explore AI, decentralized finance (DeFi), fintech , e-commerce, health technology, and sustainability.
The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. TruthFinder and Intelius provide basic background vetting. Pacer is useful to search prior litigation, bankruptcies, etc.
I have a tiny audience compared with the B2C influencers, but my audience are overwhelming businesspeople in tech and finance. I can only do so much unpaid work for the social media companies. This is hosted by NFX.
Whether you’re interested in selling a website you built from scratch, or want to sell your Amazon-based B2C brand, there are many different baseline factors that go into determining an appropriate website valuation number. While it’s true that valuations can get quite technical, the basics are relatively easy to understand.
As a side note, another thing I wish people (especially women and other underrepresented talent) understood is that while venture is a money-management and investment business, it doesn’t require a deep finance background to do it (at early stages). Your portfolio is your brand.
Integrate – who today announced an $ 11M Series B financing with Comcast, Liberty Global and Foundry – is one of those rare companies. The company’s platform allows any B2B and B2C advertiser to plan, execute, track, analyze and optimize an integrated marketing strategy.
Burn Rate Definition: Burn rate is the rate at which a startup is spending its capital to finance operations before generating positive cash flow. I also recommend checking out my post on conversion, retention and churn benchmarks for various business models (B2C subscription, marketplaces, etc).
Richard: Taxfyle is successfully addressing deep pain points experienced every year by both American taxpayers and accounting firms nationally, and overseas, around tax season.
The creators are suddenly in need of tools that were previously mainly available to companies at the enterprise level: Manage payroll Hold virtual events Edit and create quality content Advertise Sell Customer success Loans/ insurance/ Financing needs.
You know, service, education, your follow-up – even finance? I mean, there are a lot of, you know, businesses that provide an incredible experience always up to the point where that person from finance, says, “Okay, now it’s time to pay up.” You know, how does marketing impact? How does sales?
Even industries like finance can gain traction on Pinterest. Since finance is one of the most competitive and expensive niches on Google Ads , it’s a unique—if challenging—opportunity on Pinterest. They did it by: Focusing on personal finance, which allows them to showcase moving stories of individuals. But it can be done.
It's not a B2C company. That's why I'm proud to have led their $2mm round of financing. These small businesses needed a single delivery solution in order to focus on what they do best--whether it's making food or curating products to sell in a store. That's what Homer is.
In a six year study by customer experience firm “ Beyond Philosophy “, researchers studied over 30,000 data points for both online and offline B2B sales, and found that with the exception of “safe”, B2B customers actually relied on their opinions more than B2C customers when engaged in the buying cycle. image source.
Look at the example of Occipital building the Red Laser app, then selling it to eBay to finance the rest of their business. one is B2B, the other is B2C). Here are some of the signs of a successful divestiture: Business is truly non-core or relies on starkly different competencies for success (e.g.,
Integrate – who today announced an $11M Series B financing with Comcast, Liberty Global and Foundry – is one of those rare companies. The company’s platform allows any B2B and B2C advertiser to plan, execute, track, analyze and optimize an integrated marketing strategy.
This lesson comes into play because whether you are a B2C company or a B2B enterprise company. Some founders are well informed about the details surrounding financing terms and definitions, while others are new to the topics. Nobody knows what will happen — despite the loudest pontificators.
Getting your local SEO plan dialed in is important because B2B and B2C consumers depend on the Internet to get the information they need to make purchase decisions. In Finance from Fairfield University and an MBA from Thunderbird, The Graduate School of International Management in Phoenix, Arizona. And let’s be honest.
The tech industry is obsessed with the consumer subscription model, or B2C SaaS. In fact, 90% of the top grossing apps are subscription based across all categories: education, fitness, dating, music, wellness, personal finance, etc. The post The B2C SaaS Landscape and the Bundle Wars appeared first on VC Cafe.
swing for the fences category-building B2C software capital?—?wasn’t We have the consumer market, but not investor market for what I’m selling : B2C software.) For those unfamiliar, there’s a very specific model for investable ventures and, while we had one, the kind of capital we needed?—?swing wasn’t readily available in Austin. (We
Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. Money and Finance Lists. Good names — like good logos — evoke strong passion for your brand, while bad names elicit distaste and indifference. Google Lists. Jobs Lists.
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