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Product Manager Entrepreneur Mark Geller

SoCal CTO

From there, I became the first non-founder employee at an e-commerce startup called BITSource, which was the first electronic software distributor delivering electronic volume software licenses to corporations. It was also beneficial because I got some good experience with both B2B and B2C business models. What are you working on now?

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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

NVV: Lots of marketers are under pressure to come in and generate demand right away, whether because sales is asking for leads or founders are demanding PR or user growth. Some startups are in stealth mode and maybe branding and beautiful design is important. Those visitors wanted to browse, not get deeper into our site and content.

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The State of Consumer Tech in Israel in 2023

VC Cafe

While Israeli startups successes are well known in the B2B space (cybersecurity, enterprise tech, devops…), B2C startups are unsung heroes… The landscape of B2C tech in Israel is blossoming, despite several challenges. Israeli B2C – Let’s start with the high level picture. Much has changed since then.

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Israeli Startups and Marketing – 5 Questions with an Experienced CMO

VC Cafe

Although this has been known for years for B2C companies, it is interesting to see B2B companies realizing the importance of marketing early on, as well. . A marketer will help the founders to create the larger vision and story for the company, craft the desired brand essence and values, and explore various go-to-market approaches.

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Monetisation is Key to drive The Second Renaissance in the Creator Economy

VC Cafe

Creators are also increasingly becoming angel investors in B2C startups, similar to celebrity investments which are also on the rise, leveraging their profile to help their portfolio stand out. If you’re a founder in the creator economy with a fresh take on these issues, we’d love to hear from you!

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Taking on Tech Titans

Reid Hoffman

But the key is to ensure your product has a strong differentiator, which is exactly how Ramaswamy and his Neeva co-founders positioned the search engine company when it launched last year. So as a founder, how should you respond to this competitive effect? And Sridhar, why don’t you start off with this one?

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Taking on Tech Titans

Reid Hoffman

But the key is to ensure your product has a strong differentiator, which is exactly how Ramaswamy and his Neeva co-founders positioned the search engine company when it launched last year. So as a founder, how should you respond to this competitive effect? And Sridhar, why don’t you start off with this one?