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Learning Styles: The Impact on Marketing Messaging

ConversionXL

Using someone’s preferred learning style increases knowledge retention. Myth 1: Using someone’s preferred learning style increases knowledge retention. In addition to critiquing ambiguous frameworks for “learning styles,” the authors lamented their widespread use: systematic studies [.]

Marketing 124
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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

The marketing and sales funnel is a time-tested framework for mapping the customer journey. According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers. Generating awareness through social media. Image source. Lifetime value (LTV).

Customer 140
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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Building loyalty starts with what you do post-purchase and continues with retention emails. Keep your objectives within reach by following the SMART framework: Image source. Image source.

Email 136
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7 Examples of Effective Cross-selling (and Why They Work)

ConversionXL

Create a framework or marketing playbook that outlines the required cross-selling content and offers for different segments at different points in the customer journey. B2C or B2B, all marketing is people talking to people. Cross-selling can be a powerful tool for retention and acquisition. Conclusion.

B2B 129
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Product-Led Growth (PLG) For Startups

Mucker Lab

If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue. You're really getting enough early users to help you validate to achieve a certain level of retention rate. You do a little bit of acquisition and then you have users to work with on retention, activation, monetization, etc.

Product 78
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Pitch Deck Month: “Is It Working?” (aka the “Traction” Slide)

View from Seed

But here’s some examples or frameworks to consider. For consumer companies this is usually around user acquisition, engagement, and retention. If in the long run your B2C business is likely to have an ad-based revenue model, the ability to acquire a large number of users at zero or extraordinarily low cost is critical.

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Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

I’ve seen online B2C startups use Dave McClure’s Startup Metrics for Pirates as a starting point for measuring what marketing is doing. 5 Reasons to Stop Exhibiting at Trade Shows A New Marketing Framework If Your Message Works, Don’t Tinker With It 04. Nov, 2010 The Dangers of Outsourcing Content Creation 01.

B2B 42