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His clients include global brands such as Citizen Watch, ExxonMobil and bva. AI is part of that story. Dale (03:16): Yeah, so Perplexity is one of many generativeAI search engines. And that looks different for a B2C journey versus a B2B journey. This is John Jantsch. My guest today is Dale Bertrand.
Marketing is particularly well suited for adopting generativeAI because it is an iterative, creative, and dynamic practice that relies on the types of media — texts, images, video — that have driven LLM development. This is one of the reasons why many of the first B2B GenAI use cases were for marketing!)
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