2023-2024 B2B SaaS Benchmarks
VC Cafe
JUNE 6, 2024
I also recommend checking out my post on conversion, retention and churn benchmarks for various business models (B2C subscription, marketplaces, etc). Metric Unremarkable Good Excellent Outlier ARR <$500k $500k-$1.5m $1.5m-$2.5m >$2.5m Metric Unremarkable Good Excellent Outlier ARR <$500k $500k-$1.5m $1.5m-$2.5m >$2.5m
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