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B2C founders are surely no strangers to the adage ‘Consumer is hard’ – it’s not just the scarcity of funding that is challenging: consumer taste is fickle and competition includes most of the tech giants. But change seems to be brewing in the B2C space, powered by the fast advancements in AI and generativeAI.
Our conversation covers the ever-evolving landscape of SEO and how businesses of all sizes can adapt to the new era of consumer search behavior. Key Takeaways In this episode you’ll learn: The Impact of AI on Search Engines: Discover how artificial intelligence is reshaping search engines and consumer search behavior.
What triggered me to write about this is a post by afriend, who’s an experienced CTO and expert in AI. He commented on the way founders are pitching generativeAI startups: I had the chance to meet several generativeAI startups in the last few weeks.
Marketing is particularly well suited for adopting generativeAI because it is an iterative, creative, and dynamic practice that relies on the types of media — texts, images, video — that have driven LLM development. How can a blog post’s headline be adjusted to optimize search? sales leads vs. products sold).
However, entrepreneurs have never really stopped building new consumer experiences and technology (in particular GenerativeAI) is unlocking a new wave of innovation in consumer startups. It analysed 12,000 venture backed companies that raised a series B since 2010 and categorised 7,800 of them as B2C or B2B.
Looking Back: A Year Defined by GenerativeAI 2024 will go down in history as the year generativeAI truly went mainstream. It wasnt just startups leveraging generative AIcorporates like Adobe, Salesforce, and Google integrated AI-powered features into their core products, making it ubiquitous.
Mistral AI released Small 3.1 as new open-weight AI model to take on GPT-4o Mini, and Google’s Gemma 3. Anthropic ‘s Claude introduced web search. released Ernie X1 reasoning AI model to counter DeepSeek R1. Stability AI has introduced Stable Virtual Camera, turning 2D images into 3D video. Baidu, Inc.
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