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So what are the big ways that AI is really impacting the approach to personalization? And it's not just generativeai, it's a whole range (03:50): Of capabilities that are coming together. Let me give you an example and just show how AI plays a role in all of this. David Edelman (03:46): Yeah, sure.
AI is part of that story. Marketers are just starting to use AI and wrap their heads around how it can be useful for what we're doing for SEO, and then Google is implementing ai, so generativeAI on the search results pages, and that can be scary depending on exactly how Google implements it going forward.
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