article thumbnail

The Proven Framework For Building A Thriving Community

Duct Tape Marketing

Whereas b2c, I mean m and MS has had a, has a community, right? I mean I think a lot of B2C companies kind of get that. John Jantsch (05:00): And I think you hit on like the tax strategist. I think B2B companies in particular have probably been slower to come to this idea. We have to get out there where the masses are.

article thumbnail

Introducing my next chapter: Dragon Army

Jeff Hilimire

While Atlanta has B2C “operational talent” — evident by the city’s cluster of major media and marketing companies — it lacks B2C “entrepreneurial talent,” Cummings said. “We We just need more successful B2C companies to take advantage of the talent,” he said. More than 4,000 Georgia college students pursue game-related degrees.

Atlanta 77
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Websites: 10 Best Practices for UX and Design

ConversionXL

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). Compare that to Georgia-Pacific. That’s an important distinction.

B2B 73
article thumbnail

10 Best Practices for Better B2B Website Experience

ConversionXL

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. Now look for example at Georgia Pacific Corporation. Image Credit.

B2B 48
article thumbnail

How to Make Your Brand Matter

Duct Tape Marketing

It’s stayed with me through the years while working with B2B and B2C clients. “A Branding Georgia Gallagher Georgie Gallagher' And it’s not your great logo you spent $10,000 on. It’s much more than that. I love this definition by the father of branding, Al Ries. A successful branding program is based on the concept of singularity.

Georgia 28
article thumbnail

The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

Consumer Services (B2C). . - Passenger Transportation. - Pet Care & Grooming. Social Services. Storage & Warehousing. Travel Agencies. INTERNET BUSINESSES. Business Services (B2B). Domain Name/Basic Site. General Internet. - ISP/ASP Services. Software. - Web Design/Tech Services. MANUFACTURING BUSINESSES. Fabricated Metal Products.