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Whereas b2c, I mean m and MS has had a, has a community, right? I mean I think a lot of B2C companies kind of get that. John Jantsch (05:00): And I think you hit on like the tax strategist. I think B2B companies in particular have probably been slower to come to this idea. We have to get out there where the masses are.
This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). Compare that to Georgia-Pacific. That’s an important distinction.
While Atlanta has B2C “operational talent” — evident by the city’s cluster of major media and marketing companies — it lacks B2C “entrepreneurial talent,” Cummings said. “We We just need more successful B2C companies to take advantage of the talent,” he said. More than 4,000 Georgia college students pursue game-related degrees.
Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. Now look for example at Georgia Pacific Corporation. Image Credit.
It’s stayed with me through the years while working with B2B and B2C clients. “A Branding Georgia Gallagher Georgie Gallagher' And it’s not your great logo you spent $10,000 on. It’s much more than that. I love this definition by the father of branding, Al Ries. A successful branding program is based on the concept of singularity.
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