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B2B Websites: 10 Best Practices for UX and Design

ConversionXL

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). Massey Ferguson’s website, a leader in tractors and global harvesting, exemplifies consistency. Compare that to Georgia-Pacific.

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10 Best Practices for Better B2B Website Experience

ConversionXL

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. Now look for example at Georgia Pacific Corporation. Image Credit.

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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

Globaloney: Globalization Challenged. Consumer Services (B2C). Globaloney: Globalization Challenged. Bicyclists of a Feather Flock Together. Are We Really Getting Smarter? Opinion: Noonan: The Romney Campaign Needs a New CEO. Mossberg Reviews the iPhone 5. Whats Inside the iPhone 5? Defending Japanese Waters From Chinas Navy.