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Whereas b2c, I mean m and MS has had a, has a community, right? I mean I think a lot of B2C companies kind of get that. And then you have everybody go back across those challenges and write their name and phone number on ones that they've solved and can help each other with love that. That's just marketing assessment.co.
This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). Compare that to Georgia-Pacific. Don’t stretch their short-term memory; put field names outside of the form.
Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. Now look for example at Georgia Pacific Corporation. Image Credit.
NAME Comcast. NAME Verizon Communications. NAME Yahoo. NAME Shikhar Ghosh. NAME Toby Stuart. NAME Daniel Dreymann. NAME Charles Holloway. NAME David Cowan. Consumer Services (B2C). Domain Name/Basic Site. Why use your real name? Please enter your first and last name.
It’s not your brand name. It’s stayed with me through the years while working with B2B and B2C clients. “A Branding Georgia Gallagher Georgie Gallagher' What is a brand? Here’s what it’s not. It’s not your registered trademark. And it’s not your great logo you spent $10,000 on. It’s much more than that.
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