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B2B Websites: 10 Best Practices for UX and Design

ConversionXL

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). Massey Ferguson’s website, a leader in tractors and global harvesting, exemplifies consistency. Websites are not puzzles.

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How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood

David Teten

HOF Capital has experimented with using services for targeting institutional LPs ( e.g., CEPRES , Drooms Dealflow , Harvest Exchange , Palico , Trusted Insight ). The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. 6) Negotiate deal.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

I’ve also experimented with using services which are marketplaces between LPs and GPs: CEPRES , DiligenceVault , FundVeil , Harvest Exchange , and Palico. The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. Deer Isle Group has built the D.I.G.

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10 Best Practices for Better B2B Website Experience

ConversionXL

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. That’s an important distinction. Image Credit.

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