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In a sweeping expose on the dynamic forces shaping the “New East”, Ben Simpfendorfer’s “ The Rise of the New East: Business Strategies for Success in a World of Increasing Complexity ” provides an in-depth view of how the economic resurgence of Asia and the Middle East are changing global markets.
The business may either start in Singapore and quickly venture outwards OR it starts in a larger regional market e.g. Indonesia from day one. Global from day one (GD1). Startups in this category have the know how, mindset, confidence and product differentiation to address the global market from day one. Consumer Facing B2C.
As per a report by Google, Temasek Holdings, and Bain & Company, as many as 40 million people in six countries across the region — Singapore, Malaysia, Indonesia, the Philippines, Vietnam, and Thailand — came online for the first time in 2020. Also, one billion new customers can be added to this market by 2040.
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