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How to Write Better B2B Case Studies: 2 Lessons from Psychology

ConversionXL

Their reviews and testimonials build credibility and trust. In a world of fake news and fake reviews—only 37% of B2B buyers trust vendors—genuine customer success stories are precious assets. One study suggests that B2B buyers are even more emotional than B2C buyers.). Their reviews and testimonials build credibility and trust.

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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

Loading… Tech. An entrepreneur with a hot technology and venture-capital funding becomes a billionaire in his 20s. Mossberg Reviews the iPhone 5. Globaloney: Globalization Challenged. Consumer Services (B2C). Web Design/Tech Services. » More. » More. Loading… New York. » More.