This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
But there is also opportunity in lean times. Roughly 18-24 months ago, people started to revisit the question of unit economics… what is the underlying profitability of a B2C transaction or a B2B SaaS contract once all the appropriate costs are factored in. Survival is the order of the day. 2012-2016: The Era of Blitzscaling.
The government-induced lockdown in response to COVID-19 has created conditions where the economy is now the softest we’ve seen since the Great Depression. Our aim with this post is to share a handful of management strategies that you can lean on to not only help you through this recession but also to assist you in thriving at any time.
But there is also opportunity in lean times. Roughly 18-24 months ago, people started to revisit the question of unit economics… what is the underlying profitability of a B2C transaction or a B2B SaaS contract once all the appropriate costs are factored in. Survival is the order of the day. 2012-2016: The Era of Blitzscaling.
And I want to lean into that and say, look, if I can share more stories with you, more interesting things that basically elicit a response of, “Oh, I didn’t know that. I was working on B2C and B2B. We need the government to actually be able to step in and balance that out.” Instead of focusing on yourself.
Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. As Alistair Croll and Benjamin Yoskovitz detail in their book, Lean Analytics, cohort analysis has special relevance for the customer lifecycle, enabling marketers. The second relies on retention. The second type is winning. mobile purchasers).
Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. Harley Goes Lean to Build Hogs. Consumer Services (B2C). Write to Deborah Gage at deborah.gage@dowjones.com. Copyright 2012 Dow Jones & Company, Inc. All Rights Reserved. This copy is for your personal, non-commercial use only.
Consider that NYT.com readers are on average 44 years old, have an average income of just under $75,000, over 50% are college educated, and over 25% work in some professional or managerial position – it makes sense that awe or anger inducing, opinionated articles perform the best on the left-leaning news site. image source.
As a boot-strapped founder aka our biggest investor, one of the things I leaned into uncovering was the unknown. Lean into it. swing for the fences category-building B2C software capital?—?wasn’t We have the consumer market, but not investor market for what I’m selling : B2C software.) What did our customers think?
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content