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Spanning halfway round the globe – from Turkey to the United Arab Emirates to India, South East Asia and China – the book brings one on a fascinating tour of the complex business characteristics governing our neck of the woods. Beneficiaries include ASEAN mainland cities like Thailand, Myanmar, Laos, Cambodia and Vietnam.
As per a report by Google, Temasek Holdings, and Bain & Company, as many as 40 million people in six countries across the region — Singapore, Malaysia, Indonesia, the Philippines, Vietnam, and Thailand — came online for the first time in 2020. However, the prospect of new startups is more focused on emerging technologies.
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