Remove B2C Remove Harvest Remove Sales Cycle
article thumbnail

How to Master PPC Targeting and Choose the Right Ad Platform

ConversionXL

Sometimes your product or offer is so new that there’s no search demand out there for you to easily harvest. This means you have to generate awareness and demand yourself, before you get that sale. LinkedIn (not great for B2C). Track Sales Wisely. AdWords Display (sheer publisher size). Corporate Ladder.

PPC 48
article thumbnail

CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

Test functionality before you try to harvest fruits. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Longer decision cycle. Use physical devices in your hand to test or a physical device on a cloud-based service. Simulators are unreliable.