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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

Crappy or outdated technology. Test functionality before you try to harvest fruits. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Longer decision cycle. When do you need a new website? You don’t have a website. FrontPage, Flash, etc.