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Why Paid Search Must Be Part of Your Mix

Duct Tape Marketing

Some business owners have written off the concept of paid search because they’re not a retailer or B2C. And it doesn’t matter what kind of business it is—B2B or B2C, retailer or service provider—people are opening up a search browser to find you online. Focus on Purchase Intent. SEO is great for those long-tail searchers.

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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

If failure is defined as failing to see the projected return on investment—say, a specific revenue growth rate or date to break even on cash flow—then more than 95% of start-ups fail, based on Mr. Ghoshs research. Consumer Services (B2C). start-ups fail, he says. Subscriber Content Read Preview. Passenger Transportation. -