Seeing Both Sides

AUGUST 16, 2012

Going B2C was daunting and not in our core DNA,” Kaufer remarked. Kaufer originally hired writers to product professional reviews and allowed user reviews on a whim. For example, one of the company’s divisions, FlipKey, is hiring engineers, just like other divisions within the company. Comparing TripAdvisor with Akamai.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

ConversionXL

JUNE 8, 2017

Quantitative research with digital analytics tools like Google Analytics , Mixpanel, Amplitude or RJ Metrics will inform you about where your users are coming from, what they are doing during their sessions and where they are dropping off from your conversion funnel or when they churn. Image Source.

Programming 97

Programming Revenue Analytics Software Review 97

Austin Startup

MAY 29, 2019

link] I believe that SaaS startups we’ve invested in (either as advisors or investors, or both), such as AlertMedia, Clarify, Edgecase, eRelevance, Fashion Metric, NewComLink, OneSpot, Onor, OrderGroove, Pivot Freight, RealMassive, and ShelfBucks, have natural network effects, some inherently stronger in their industries than others.

Networking 48

Networking Fractional CTO CTO Hire B2C 48

Startup Lessons Learned

MAY 14, 2009

We attempted to use Waterfall and market ourselves as B2C. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. May 14, 2009 5:23 AM David said. I joined a financial services tech startup in 1999.

Lean 60

Lean San Francisco Software Review Continuous Deployment 60

OnlyOnce

SEPTEMBER 15, 2022

Follow up with an all-hands meeting to explain what happened, why you made the choices you did—preferably with metrics to back up your decisions—what’s next for the company, and whether people who weren’t laid off are at risk in the future. (Be Don’t hire security guards or bring boxes into the office before breaking the news.

Salary 62

Salary Vesting Employee B2C 62

David Teten

DECEMBER 3, 2019

The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking. I used Ipreo heavily at one of my prior VC funds.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Mucker Lab

APRIL 6, 2023

If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue. Hila Qu: When you don't have anything and you don't have this motion set up, your first success metric is to get to the first self service conversion or generate the first PQL. The usage is a great first focus area.

Product 78

Product CTO Hire Startup Fractional CTO 78

David Teten

SEPTEMBER 23, 2017

An investor had few hard metrics other than the actual financials, and little technology to make the process scaleable. Over the past few decades, better metrics became available, and investors could take a more analytical, data-driven approach. ” Historically, investing was a manual, artisan process. 6) Negotiate deal.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Duct Tape Marketing

DECEMBER 12, 2024

Yeah, so I think in B2B, it's a little bit different than B2C. John Jantsch (01:19.302) So I think a lot of people, especially when you talk about in the B2C world, naturally think of Peyton Manning, Kim Kardashian, I don't know, some of the folks that show up that way. Nick Bennett (00:42.748). Nick Bennett (00:53.2)

B2B 74

B2B Marketing B2C Social Media 74

Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Mobile content consumption, behavior along key metrics (time, bounces etc.) If you have ecommerce you will see key metrics related to money making.

Analytics 143

Analytics Metrics Mobile DC 143

ReadWriteStart

JUNE 13, 2023

A lack of trust in other people will often cause important hiring decisions to be postponed indefinitely, which then causes entrepreneurs to not delegate and stay endlessly stuck in the weeds of daily operations. Another marketing-related error that starting entrepreneurs will often commit is failing to measure the right metrics.

Cost 78

Cost Entrepreneur ChatGPT B2C 78

ConversionXL

AUGUST 27, 2019

These customer values are recorded as dimensions and metrics (as you can see in our tracking plan example below). Clearly naming the dimensions and metrics across your stack will help you integrate tools, train new team members, and analyze data without hiccups. Hire technology partners of the tools you want to integrate.

Analytics 124

Analytics Naming Metrics Campaign 124

Duct Tape Marketing

JANUARY 7, 2020

Some business owners have written off the concept of paid search because they’re not a retailer or B2C. And it doesn’t matter what kind of business it is—B2B or B2C, retailer or service provider—people are opening up a search browser to find you online. Focus on Purchase Intent. Keep an Eye on Local Services Ads.

Search 78

Search PPC Kansas City B2C 78

OnlyOnce

NOVEMBER 30, 2022

(This is the second post in the series… the first one When to Hire your first Chief Marketing Officer is here). Even in traditional B2C businesses that make heavy use of traditional non-addressable media (like print, outdoor, radio, and TV) – even in those businesses, today everything can be tested and measured to some degree.

B2C 62

B2C Channel Metrics Sales 62

Startup Lessons Learned

OCTOBER 23, 2009

– Eric Ries In April of 2009 my partner and I had an idea for a web app, a B2C platform that we are selling as SaaS [software-as-a-service]. – Eric Ries In April of 2009 my partner and I had an idea for a web app, a B2C platform that we are selling as SaaS [software-as-a-service].

San Francisco 144

San Francisco Customer Wiki Lean 144

Women Entrepreneurs Can

OCTOBER 7, 2020

Whether a business operates in a B2B or a B2C environment, it can benefit from a strong content marketing strategy. Focus on keywords, back-end SEO, and metrics to give your content the best possible chance for success. Hire a professional copywriting service if you don’t have the necessary resources. Consider Outsourcing.

Marketing 40

Marketing B2C SEO B2B 40

VC Cafe

MARCH 15, 2016

A data sample from Redpoint Ventures shows, that most high growth SaaS start-ups hire their first VP of Sales in their third year since founding. In a B2C context, you definitely want to give the chat option to customers who got something in their cart but have yet to complete the purchase. Fear not – persistence will pay off!

Sales 60

Sales Marketing Sales Cycle B2C 60

Occam's Razor

DECEMBER 9, 2013

People become frustrated (you hire smart people, they run off to build you the Taj Mahal, meanwhile you don't have a functioning toilet). Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. For B2B companies Macro Outcome Rate is related to lead generation, for B2C it is often the e-commerce Conversion Rate.

Analytics 165

Analytics Marketing Channel Metrics 165

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Effectively measuring and understanding your CAC and CLTV metrics are key to future success. The traditional metric of Bookings would value Customer A at $120,000 and suggest Customer B is more valuable at $180,000.

Software Review 48

Software Review North America Europe Metrics 48

steveblank.com

JULY 8, 2011

No-brainer for B2B companies but also for B2C companies (making special advertising deals for example) Reply steveblank , on June 8, 2011 at 9:05 am said: Martin, Any suggestions? Reply Jarek , on February 27, 2011 at 11:51 pm said: What about CRM? I think actually actively selling your stuff is very important for a startup these days.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

ConversionXL

JUNE 2, 2020

Odds are, you’ll eventually need to move upmarket as you need margins to fuel your growth and hire better people. Byron Sharp and the Ehrenberg-Bass Institute have criticized differentiation, arguing that its role in the B2C setting is less important. Somebody can and will be cheaper. When differentiation doesn’t matter.

Differentiation 162

Differentiation Software Review United States Demand 162