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500 Founders: Luke Campbell, Marta Meszaros, Andy Bowie & Abbe Hyde

NZ Entrepreneur

” “If you’re a B2C business, go and figure out what channels will get you the leads you need, and at roughly what cost. We left it too late, and were simply lucky to unlock a low cost channel competitors hadn’t been able to tap previously in SEO, but our initial theory of a mix of paid and brand proved wrong.

Founder 122
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Transcript of Creating a Winning SEO Strategy

Duct Tape Marketing

Transcript of Creating a Winning SEO Strategy written by John Jantsch read more at Duct Tape Marketing. He is the founder of Backlinko.com a place where you can get actionable SEO advice. John Jantsch: I did actually have a question, this is my own curiosity, a lot of SEO folks do… you have a lot of clients in the U.S.

SEO 75
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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. We started with a general webinar about how to turn your website into a marketing machine, then we went on to SEO, then blogging, then social media. How did you address that? EM: We had waves of topics.

Marketing 120
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How To Scale Your B2B Marketing Strategy

Duct Tape Marketing

09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] But first of all, the first edition was B2B and B2C, and this edition is exclusively B2B. Louis Gudema (09:33): Well, and I'm gonna talk about the leading B2C companies, the p and gs and those Yeah.

B2B 97
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Scaling is Hard, Case Study: TripAdvisor

Seeing Both Sides

Going B2C was daunting and not in our core DNA,” Kaufer remarked. Kaufer originally hired writers to product professional reviews and allowed user reviews on a whim. For example, one of the company’s divisions, FlipKey, is hiring engineers, just like other divisions within the company. Comparing TripAdvisor with Akamai.

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8 Simple Steps to Start an Online Business With No Money

Kodorra

Whether it is advertisement model, B2C (Business to Consumer) ecommerce, affiliate or subscription, picking the right choice could determine the rise or fall of your business. That is a way cheaper to start than hiring a permanent staff. Search engine optimization (SEO) is very important to any online business.

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How to Recognize Great Conversion Optimization People

ConversionXL

But good optimizers are in very high demand, everyone and their mother is trying to hire one. If you’re looking to hire one, what should you look for? There are many universal traits that make anyone a “good hire” – like being proactive, hard working and so on – but what’s unique about optimizers?