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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

LinkedIn video ads: tech specs, targeting, metrics, and cost. Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). The inability to retarget video viewers doesn’t preclude lead generation. LinkedIn video ad metrics. LinkedIn video ad costs.

Video 129
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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

You can break it down into three broad stages: Lead generation (attracting leads toward your business) Nurturing those leads toward buying decisions (engaging those leads through your content) Converting them into customers (convincing them to buy). Image source ). Digital ad spending in the U.S. Of Instagram’s 1.5

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A Quick Primer on B2B Conversion Optimization

ConversionXL

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. Think about it this way: in B2B, sometimes optimizing means aiming for less leads. What Are Your Goals, and What Are Your Metrics?

B2B 48
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5 Blunders To Avoid With Your Real Estate Website

YoungUpstarts

When designed properly, a real estate website can be useful for lead generation and building client relationships. However, don’t always use content to bombard your audience with information about your company or properties. Charles Mburugu is a HubSpot-certified content writer/marketer for B2B, B2C and SaaS companies.

B2C 147
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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

And sales enablement software helps arm sales teams with the information they need to close sales. Lead/Meeting intelligence: Allow teams to mine important information about a lead from the very basic (email ID, phone numbers) to complex information (common professional connections, news mentions, job changes etc).

B2B 48
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How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

Customer interviews allow you to uncover: Why they decided to do business with you; Why they love working with you; What other challenges they have in their business; Where they go for new information. It acts as a narrative that allows pain-points to stand out, providing detailed information on why they’re relevant to your strategy.

Audience 127
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7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. Ad Industry Metrics. Actionable marketing tip: Encourage customers to share your information on social media venues. Whats the Most Powerful Use of Big Data for Lead Generation Marketing in 2013?