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Don’t Sleep on Consumer Tech: AI is Changing Everything

VC Cafe

B2C founders are surely no strangers to the adage ‘Consumer is hard’ – it’s not just the scarcity of funding that is challenging: consumer taste is fickle and competition includes most of the tech giants. But change seems to be brewing in the B2C space, powered by the fast advancements in AI and generative AI.

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What Boston’s Top Consumer Tech Leaders Think About Boston’s Consumer Tech Struggles [#BostonB2C Recap]

View from Seed

The tweet that really spoke the most truth to this discussion (just check the replies for proof), was from Mike Troiano, a well-known marketer and CMO of Actifio, which is considered to be IPO-bound in the next year or two. Here’s Mike’s comment: Boston’s B2C problem is one of values. We had a plan.

Boston 120
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Freemium vs. Free Trial: Which Gets You More Paying Customers (Not Just Freeloaders)?

ConversionXL

Freemium and free-trial signups have one thing in common: Neither generates revenue. And, like bottom-up efforts, both were a slow burn that required tens of millions in funding to sustain the glut of free users that precedes revenue. Spotify and Canva didn’t become freemium success stories until they monetized their user bases.

Customer 119
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Product-Led Growth (PLG) For Startups

Mucker Lab

If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue. You still have a revenue goal to hit this quarter, something like that. They just want a lot of signups, a lot of visitors, then a lot of revenue. The second one is the self service checkout experience.

Product 78
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Denouement

View from Seed

Companies are retrenching, VC firms are going through their own upheavals, and IPOs are non-existent. Year over year revenue growth rates are measured in multiples not percentages. But overall this is a period where the IPO market remains largely closed to VC-backed startups. Survival is the order of the day.

IPO 202
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The State of Consumer Tech in Israel in 2023

VC Cafe

While Israeli startups successes are well known in the B2B space (cybersecurity, enterprise tech, devops…), B2C startups are unsung heroes… The landscape of B2C tech in Israel is blossoming, despite several challenges. Israeli B2C – Let’s start with the high level picture. Much has changed since then.

Israel 148
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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

If failure is defined as failing to see the projected return on investment—say, a specific revenue growth rate or date to break even on cash flow—then more than 95% of start-ups fail, based on Mr. Ghoshs research. Less than 1% are currently in IPO registration. Consumer Services (B2C). start-ups fail, he says.