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How To Create A Brand Name For Your Company

Duct Tape Marketing

How To Create A Brand Name For Your Company written by John Jantsch read more at Duct Tape Marketing. He also has a new book: Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service. 5:20] Are there attributes from a general perspective that your brand name should have? [6:55]

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Why Paid Search Must Be Part of Your Mix

Duct Tape Marketing

Some business owners have written off the concept of paid search because they’re not a retailer or B2C. And it doesn’t matter what kind of business it is—B2B or B2C, retailer or service provider—people are opening up a search browser to find you online. But it’s equally true for existing customers!

Search 75
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Transcript of Creating a Winning SEO Strategy

Duct Tape Marketing

I live in Kansas City, Missouri. In other words, if you’re trying to check on results and track results, sometimes it’s a little challenging if your IP address is in Kansas City, Missouri. So on this B2C, this basement waterproofing company that just does business in their town, what do they need to focus on?

SEO 63
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Transcript of Using Personalized Video to Build Relationships

Duct Tape Marketing

And again, I don’t care whether this is B2B, B2C. Again, my name is Ethan Beute. Last name is spelled B-E-U-T-E, so you can find me on LinkedIn. I have a home up here as well, so I live in Kansas City and in Coal Creek Canyon as well. Ethan Beute: Cool. Thank you so much for the opportunity. Good for you.

Video 43