Remove B2C Remove Lead Generation Remove Presentation
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How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

When presenting different formats in your content strategy document, try and include an example of what that format looks like, for example: Thought Leadership: Strategic in nature, thought leadership aims to challenge existing beliefs or present a new way of thinking. What are the primary and secondary goals you’re aiming to achieve?

Audience 127
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How to Build a Product Launch Strategy

ConversionXL

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. But even with a small amount of qualitative data, you can generate high-quality insights.

Product 96
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B2B Websites: 10 Best Practices for UX and Design

ConversionXL

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). It presents an enormous amount of information through accordions. That’s an important distinction.

B2B 73
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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

As a VC, I have sat through many presentations like this, and in most cases the service is actually interesting and compelling. However in the majority of these presentations there is little or no focus on how much it will cost to acquire customers. Those trials are then shown converting to paid customers at the rate of 10%.

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5 Blunders To Avoid With Your Real Estate Website

YoungUpstarts

When designed properly, a real estate website can be useful for lead generation and building client relationships. Interruptions from annoying pop-ups and boring presentations. Charles Mburugu is a HubSpot-certified content writer/marketer for B2B, B2C and SaaS companies. Poor usability. Confusing calls-to-action.

B2C 147
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

I use Google Drive to host my conference presentations , which are all embedded at teten.com. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Keren Moynihan, CEO, Boss Insights , said, “Last week at an industry function, we asked a high rolling VC, “how’s your lead gen?”

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10 Best Practices for Better B2B Website Experience

ConversionXL

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. That’s an important distinction. Image Credit.

B2B 48