Occam's Razor

DECEMBER 9, 2013

Regardless of if you are a B2B or B2C or A2Z company, regardless of if you are big or small, regardless of how great you think you are, I believe you can benefit from taking one step at a time when it comes to ensuring that data analysis drives business value. The first part is frustrating, the second part is deadly.

Analytics 165

Analytics Marketing Channel Metrics 165

Duct Tape Marketing

DECEMBER 24, 2015

Give your ads that Christmas spirit – make sure to write Christmas oriented ads, make sure to refer to the pains of holiday shopping with a solution, like long lines, cold weather etc., I’ve managed various B2C & B2B activities, for companies of different sizes, from small independent businesses to big public corporations. .

Sales 28

Sales Matching B2C Campaign 28

YoungUpstarts

AUGUST 18, 2015

developing effective lead generating techniques. My one universal concept that never varies or waivers no matter if your sales business is B2C, B2B, retail, real estate, insurance, technology, securities or manufactured goods: selling is not about selling your product or service, it’s about selling yourself. 1 – Sell Yourself.

Sales 100

Sales B2C B2B Lead Generation 100

www.forentrepreneurs.com

FEBRUARY 2, 2010

A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. For more on the topic of Viral Growth, refer to my blog post on that topic here.) What the sheet shows is that each customer is costing you $100 in just lead generation expense.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Duct Tape Marketing

JANUARY 8, 2015

Outbound marketing, also referred to as interruption marketing, involves getting your marketing message to the largest number of people possible through advertising, cold calling, direct mail and other aggressive techniques that interrupt people in their daily lives. There are two basic types of marketing – inbound and outbound.

Marketing 28

Marketing North America B2B Lead Generation 28

Up and Running

MAY 21, 2014

So then my definition of sales is, turning “know, like, and trust” into try, buy, repeat, and refer. With these terms; know, like, trust, try, buy, repeat, and refer, represent to me, are behaviors, actually, that our buyer wants to go on. Who else, you know, could they refer. A department. Twitter giveaway].

Marketing 72

Marketing Social Media Sales Media 72

ConversionXL

DECEMBER 9, 2013

Because Rehabs.com makes it’s money as a lead generation site, this emotional campaign was a huge success. Without being overt, it also describes the ideal customer, making it easy for others to refer the company, or buy a gift for the stylish man in their life. How do you know if your copy is any good ? image source.

Sales 126

Sales B2B Campaign Video 126

Designmantic Blog

MARCH 6, 2018

Lilach Bullock is well-known in the fields of online lead generation and social media. She has delivered integrated marketing solutions for B2C and B2B businesses and regularly assists businesses to capitalize on the internet for growth and profiting. Lilach Bullock. Website: lilachbullock.com. Shelly Kramer. Website: v3b.com.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

www.rocketwatcher.com

NOVEMBER 8, 2010

I’ve seen online B2C startups use Dave McClure’s Startup Metrics for Pirates as a starting point for measuring what marketing is doing. Pipeline Measurements # of Targets - sometimes referred to as “suspects&# this is anyone in the universe who is on the receiving end of your marketing.

B2B 42

B2B Metrics Marketing Startup 42