Occam's Razor

DECEMBER 9, 2013

One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). For B2B companies Macro Outcome Rate is related to lead generation, for B2C it is often the e-commerce Conversion Rate. In other words: Evolution. The first part is frustrating, the second part is deadly.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

DECEMBER 2, 2020

The first two are more familiar to B2B marketers; the last one often applies to B2C. The five lessons below are as valid for action-oriented content as they are for thought leadership, for lengthy ebooks or pithy tweets. The way someone thinks about something. The way someone feels about something. Exceptions abound.).

Analytics 161

Analytics Acquisition Channel B2C 161

Occam's Razor

JUNE 11, 2014

We have our senior leadership involved like never before. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park. My hope is you are going to take the data, talent, money and leadership support to transform your digital experience into something truly delightful.

Design 151

Design Software Review Technical Review Mobile 151

Hearpreneur

JULY 13, 2022

Digital transactions are now moving beyond B2C transactions & venturing into B2B, P2P, cross-border remittances, & more. 13- The technology industry has great leadership qualities. With everything from shopping and jobs to remittances migrating online, the fintech industry is actively gaining popularity.

Artificial Inteligence 127

Artificial Inteligence Technical Review Entrepreneur Software Review 127

Brandanew

AUGUST 13, 2015

In a world driven by social media mentions, reviews, and a Google search before you buy anything, it’s not hard to believe that your customers (B2B or B2C/ Pens or Cars) are looking you up. Your Blog/Content allows you to build thought leadership in your niche. Your Blog/ Stays on Google forever. What’s not to like?

Small Business 100

Small Business Marketing Software Review B2C 100

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? Conversion optimization is a little different if you’re in B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

Hearpreneur

NOVEMBER 24, 2018

Also, continuing research and development, as well as adding to our product line, developing excellence in our manufacturing processes with high-quality assurance and finally, developing B2B and B2C relationships that will produce sales growth and ensure customer satisfaction. In the community, I have played many leadership roles.

Founder 91

Founder Israel Miami Cofounder 91

View from Seed

MARCH 3, 2015

It’s so important to line up the type of marketer and leadership that fits the business model, the product, or even the founder’s philosophy or early attempts at marketing. Even identifying as a demand-gen marketer or branding or B2B or B2C leaves a lot of decisions still on the table to actually execute. Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

ConversionXL

MARCH 31, 2021

When presenting different formats in your content strategy document, try and include an example of what that format looks like, for example: Thought Leadership: Strategic in nature, thought leadership aims to challenge existing beliefs or present a new way of thinking.

Audience 127

Audience Non-Compete Distribution Channel 127

Duct Tape Marketing

FEBRUARY 2, 2023

And there's not, well, there might be a leadership structure or guide, you know, it's really the individual. And he said it's so intimidating and disorienting to, you know, just all the stuff we learned at the university is turned upside down about leadership, about giving up control, about nurturing people. So to speak.

Community 96

Community Marketing Audience Networking 96

ConversionXL

JANUARY 18, 2022

For established companies, a rebranding effort could involve discovering elements like the values your customers live by and what your leadership team believes in. Your founders and the leadership team represent your brand offline, so why not do the same thing online? Here’s another great B2C example from consumer goods brand YETI.

Marketing 109

Marketing Social Media Non-Compete Audience 109

Duct Tape Marketing

JUNE 7, 2023

Effective leadership, a positive culture, and aligning the goals of the organization with the needs of employees are crucial for creating a balanced EX and CX. 10:07] How much would you say is just leadership or is it maybe just culture? [11:38] So consumers are, and B2B and B2C are starting to make decisions beyond the normal brand.

Employee 90

Employee Technical Review Advisory Board Sales 90

Duct Tape Marketing

AUGUST 1, 2024

05:35] How does the concept of thought leadership integrate with LinkedIn ads? AJ Wilcox (07:30): Yeah, it's mostly B2B because especially if we're paying 10 to $16 a click on average, most B2C does not have that high of a ticket, but we do see some B2C working, so it's mostly B2B. We've seen products and services work equally.

B2B 91

B2B Campaign Audience Advertising 91

Occam's Razor

JULY 22, 2013

You are B2C or B2Q or Non-profit or an Adult-oriented business. Advanced Analytics Big Data Customer Satisfaction Digital Analytics Digital Marketing Leadership Marketing Tips business framework digital marketing key performance indicators' That's fine. Different is fine. It is the exercise that is important.

Framework 164

Framework Marketing Metrics Audience 164

Duct Tape Marketing

SEPTEMBER 30, 2022

And then speaking with a leadership team, they were very upfront in the very beginning about how they want that to be a part of everything they do from day one and we live it. Like, Hey, let's get this business going. And the Met go, right? So we have a lot more potential customers than we, than we do hundred 35,000 customers.

Marketing 94

Marketing Differentiation B2C PR 94

The Startup Magazine

JULY 29, 2021

The move toward an independent company unlocked a laser focus on the B2B customer, enabling us to develop our product and our go-to-market strategy without compromising the balance with the Spotify B2C product, hence setting the company up for its own success story independently from Spotify.

Founder 158

Founder B2C B2B Audio 158

Occam's Razor

NOVEMBER 13, 2009

If I have one jihad it is to massively convert every person who touches the web to focus on measuring Outcomes! It is the one reason we can't achieve the greatness we so richly deserve. Glory will be yours!! Non-Ecommerce. We make love to 'em all! One thing you'll read here that you'll read no where else?

Analytics 71

Analytics Web Technical Review Metrics 71

www.forentrepreneurs.com

FEBRUARY 2, 2010

A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

OnlyOnce

SEPTEMBER 15, 2022

In a B2C organization, you’re likely either going to do something public like a short, empathetic blog post, or nothing at all. In all cases, please make sure you have a well developed internal FAQ and clear policies about who can and can’t talk externally as a company representative before doing a layoff so you’re not caught flat-footed.

Salary 62

Salary Vesting Employee B2C 62

ReadWriteStart

NOVEMBER 14, 2023

They can, however, consistently be grouped into three: (1) Business to Business (B2B) startups, (2) Business to Consumer (B2C) startups, and (3) Business to Business to Consumer. With Coho AI’s platform, SaaS and B2C companies can optimize user acquisition by identifying promising user cohorts and tailoring their product experience.

Startup 120

Startup B2C Acquisition Finance 120

Duct Tape Marketing

NOVEMBER 23, 2016

Behavior Scoring = evaluating a lead based on the observed activities and behaviors of the individual across multiple channels (attending a webinar, viewing an RFP, downloading a thought leadership piece, scheduling a call with Sales, etc.). Hybrid = uses both Profiling & Behavioral Scoring to assess the viability of each lead.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

Mike Michalowicz

OCTOBER 31, 2014

Whether it’s B2B or B2C the goose that lays the golden egg is the website that consistently produces quality content, written, audio or visual. Communication Culture Leadership Motivation Planning & Strategy effective engage entertain promote social media platform' They go there first for word of mouth referrals. Start blogging!

Marketing 90

Marketing Social Media B2C Audio 90

David Teten

JANUARY 11, 2020

I do recognize that two years from now, all the top VCs may be on TikTok, but I just can’t justify the time required to take a leadership position on these platforms which are not yet heavily used for B2B purposes. . I maintain these accounts for R&D, and so my kids think I am less uncool. I’m not active there. This is hosted by NFX.

Social Media 60

Social Media Technical Review Media Private Equity 60

Feld Thoughts

MAY 30, 2018

At a time when the data industry is under the magnifying glass, Connect ’18 will deliver a mixture of thought leadership and actionable sessions from a range of excellent speakers, to equip marketing leaders to create authentic and lasting relationships with their customers.

Denver 16

Denver Artificial Inteligence B2C Vertical 16

YoungUpstarts

APRIL 26, 2016

While a B2B company can find success with LinkedIn ads, a B2C company’s promotions would be better suited for CPC or CPM ads on Facebook, Twitter and Google. It takes creativity, sleepless nights, leadership and – perhaps most important – thorough preparation to be successful. Which types of content resonate well with your audience?

Business Plan 100

Business Plan Intellectual Property Social Media Small Business Administration 100

Occam's Razor

JUNE 7, 2017

Technically, Cisco is getting negative returns once you account for the people, process, tools, agency, leadership investments. Let’s switch gears and look at a B2C company with a massively positive opportunity to leverage the word Social in every way on these platforms… Chick-fil-A. Better numbers, as you might expect. 1k | 89 | 73.

Social Media 162

Social Media Media Artificial Inteligence Channel 162

Mucker Lab

MAY 1, 2013

Turns out, for whatever reason – cultural, business model, leadership, even bad luck – many incumbents have yet to figure out what to do with software, always on connectivity, and technology. 20 years since Mosaic , if they haven’t figured it out – they probably will never figure it out.

Software 107

Software Silicon Valley Los Angeles Columbus 107

YoungUpstarts

AUGUST 18, 2015

My one universal concept that never varies or waivers no matter if your sales business is B2C, B2B, retail, real estate, insurance, technology, securities or manufactured goods: selling is not about selling your product or service, it’s about selling yourself. 5 Top Techniques for Mixing a Successful Sales Cocktail. #1 1 – Sell Yourself.

Sales 100

Sales B2C B2B Lead Generation 100

YoungUpstarts

JULY 19, 2017

In a more typical B2C context, whether you work at a restaurant, a call center, or as a consultant, nobody likes to be put on hold when asking for information. The boss is always right, and he or she can look for a better alternative than you at any given time.

B2C 124

B2C Agile Management Customer 124

Occam's Razor

OCTOBER 10, 2011

of your company's leadership. They share very specific guidance for businesses of different types (B2B, B2C, A2K) about how to identify the macro and micro conversions and then compute economic value. Yes they care a little bit about this "social media thing." But some of it can be and it is your job, nay duty (!),

Social Media 166

Social Media Metrics Conversion Media 166

OnlyOnce

DECEMBER 3, 2010

one is B2B, the other is B2C). There is some problem with the leadership of the unit (there is no stand-alone leader, the leader isn’t involved in the divestiture, the leader isn’t squarely behind the divestiture). Business is growing rapidly and requires assistance to scale properly (either technology, or sales).

Non-Compete 67

Non-Compete B2C IP Valuation 67

Up and Running

MAY 21, 2014

But again, I think I have experienced, certainly not only salespeople, but business owners and even marketing – high level leadership marketing-type people still, I think, are very confused about the use of some of these online tools and social media. And so I think you can apply that a lot to a large degree to the social networks.

Marketing 72

Marketing Social Media Sales Media 72

ConversionXL

JULY 7, 2020

To put things into perspective, I had a campaign on fashion and leadership that generated clicks for as little as $0.10.) As a quick test, I ran a campaign on a post on “leadership qualities.” But the opportunities on Pinterest are open to more than just B2C fashion and food brands. appeared first on CXL.

Marketing 114

Marketing Viral Campaign Search 114

Occam's Razor

JANUARY 20, 2010

The basic techniques you use to do search engine optimization between b2b and b2c do not change all that much. Ok All that is the same, no matter if you are a b2b, b2c, b2a (business to aliens, yes they do exist!). This is of course a good method for b2c as well, but it is significantly more important for b2b.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

AUGUST 27, 2019

Now, you’re ready to learn about the mistakes that marketers have made—so you can avoid them, build marketing leadership skills , and get ahead faster. B2B or B2C. If you’ve read my book or taken my course , you know that marketing technology is vital to your success. Pick tools that are known to integrate well with each other.

Analytics 124

Analytics Naming Metrics Campaign 124

Duct Tape Marketing

MARCH 14, 2024

Well, probably the top line benefit is somebody that's going to bring high level strategic marketing leadership, not just ideas without the full-time cost of an executive. (02:12): Do they have their thought leadership published in places that would demonstrate that they do maybe know what they're talking about? (08:09):

Hiring 90

Hiring Leadership Email Campaign 90

OnlyOnce

SEPTEMBER 22, 2022

It doesn’t matter if you’re a B2C person or a B2B person. It’s a clear case of this quote — coaching changed his life. As I’ve said before, People are People. It doesn’t matter if you’re at home or at work.

Chad 62

Chad B2C B2B Restful 62