Both Sides of the Table

SEPTEMBER 19, 2013

But my take is this: We know that B2C crowdsourcing of tasks and products has started to play a transformative role in our economy from everything from Uber to Airbnb to TaskRabbit to DogVacay. I guess he’s one step ahead of the rest of us in being super lean. Or what TechCrunch thinks. Startup Advice'

B2B 331

B2B eCommerce B2C Differentiation 331

Brandanew

OCTOBER 13, 2015

> 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute. As I shared earlier, social media trends for 2016 are leaning towards videos. 7 Content Marketing Goals For 2016 That You Can Set For Your Brand. And this is not fluke!

Social Media 100

Social Media Marketing SEO B2B 100

Up and Running

JULY 10, 2017

It’s mostly popular with B2C markets. In the world of lean startups, you can iterate and experiment trying new and different approaches, looking for the perfect one for your business. We run into this kind of software services every day—Google, Youtube, Instagram, and so on. Youtube ads. $1 1 freemium.

Startup 110

Startup Non-Compete Viral Software Review 110

Austin Startup

NOVEMBER 29, 2017

Early adopters, especially those who are willing to pay for novel services, are the lifeblood of lean startups. In addition to the B2C market, companies in Austin are also in a formidable position to service business customers. Should Early Stage Startups Move to Austin because of Customers?

Early Stage 54

Early Stage Austin Silicon Valley San Antonio 54

Seeing Both Sides

AUGUST 16, 2012

As we have seen with the recent speed bumps at highfliers like Groupon and Zynga, taking “lean startups” from foundation to creating sustainable, scalable, profitable business models is a very rare and special task. Going B2C was daunting and not in our core DNA,” Kaufer remarked. As I mentioned in my post last week , scaling is hard.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

ConversionXL

JUNE 16, 2022

Kajabi highlights the benefits of podcasts from the off, with a subject line that leans into three top priorities for businesses: leads , growth, and revenue. B2C or B2B, all marketing is people talking to people. Course-building platform Kajabi does exactly this in an email cross-selling its podcasting feature.

B2B 129

B2B Email Sales Acquisition 129

Duct Tape Marketing

SEPTEMBER 30, 2022

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. So obviously if that's, I'm sure you lean into that, you know, that aspect, don't you, with your branding from a marketing standpoint.

Marketing 94

Marketing Differentiation B2C PR 94

ConversionXL

JANUARY 18, 2022

Lean into your strengths, and don’t try to appeal to everyone. Here’s another great B2C example from consumer goods brand YETI. Your brand is how you differentiate, build awareness , and sear your solution into customers’ minds so they think of you when that time comes. Why should customers choose to do business with you?

Marketing 109

Marketing Social Media Non-Compete Audience 109

The Startup Toolkit

NOVEMBER 4, 2011

Vision for B2C, virality-driven community. At this point I’m leaning toward the first deal, but not by a huge amount since there’s some risk to completing the round in both cases. Highly experienced, top-tier angels. Vision for B2B, sales-driven technology. Requires team relocation. Conveniently local.

Term Sheet 31

Term Sheet Dilution Participating Preferred B2C 31

View from Seed

NOVEMBER 7, 2019

But there is also opportunity in lean times. Roughly 18-24 months ago, people started to revisit the question of unit economics… what is the underlying profitability of a B2C transaction or a B2B SaaS contract once all the appropriate costs are factored in. Survival is the order of the day. 2012-2016: The Era of Blitzscaling.

IPO 202

IPO Early Stage Cofounder B2C 202

The Startup Magazine

AUGUST 20, 2020

Our aim with this post is to share a handful of management strategies that you can lean on to not only help you through this recession but also to assist you in thriving at any time. If you’re a company that has traditionally marketed itself to the B2C arena, could you provide value on the B2B front?

Small Business 183

Small Business Management Non-Compete B2C 183

ReadWriteStart

AUGUST 9, 2021

Lean In To What Makes You, You. If you’re a B2C ecommerce business, selling mostly to millennials and gen z, on the other hand, you should aim for intriguing, fun, or potentially emotional if it fits your product. And when that “anything” does happen — consumers lean harder than ever into their preferences and values.

eCommerce 176

eCommerce B2C Naming Agile 176

Software By Rob

OCTOBER 14, 2010

If you go the lean way, you’ll have to create a MVP: A minimal viable product should not require coding at all. But I didn’t limit that comment to B2C software. Your blog (and book) have been a fantastic help and inspiration to me through the process. Thanks for continuing to share your advice! #11 11 Roland on 10.15.10

Software Review 77

Software Review Marketing Technical Review Software 77

VC Cafe

SEPTEMBER 14, 2022

Now, we design every feature as lean and fast as possible to get early validation and only after the initial validation we build more robust capabilities. The best companies learn do to this at scale and it’s true for both B2B and B2C businesses. Or Briga, Co-founder and CEO of Novos.gg.

Cofounder 171

Cofounder B2C Design Portfolio 171

Startup Lessons Learned

OCTOBER 23, 2009

The lean startup methodology is based on enlisting customers as allies, which requires honesty and integrity. The following was written an actual lean startup practitioner. It was originally posted anonymously to the Lean Startup Circle mailing list, and then further developed on the Lean Startup Wiki ’s Case Studies section.

San Francisco 144

San Francisco Customer Wiki Lean 144

David Teten

DECEMBER 3, 2019

The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

FEBRUARY 3, 2016

What I typically find is if people haven’t read about lean startup, then the way they make decisions on what we should build is what the highest paid person in the room says they should build. Nearly 85% of respondents believe that habituated buying decisions are just as relevant to B2B marketing as B2C marketing.

Conversion 48

Conversion Technical Review Software Review B2B 48

The Startup Toolkit

NOVEMBER 4, 2011

Vision for B2C, virality-driven community. At this point I’m leaning toward the first deal, but not by a huge amount since there’s some risk to completing the round in both cases. Highly experienced, top-tier angels. Vision for B2B, sales-driven technology. Requires team relocation. Conveniently local.

Term Sheet 20

Term Sheet Dilution Participating Preferred B2C 20

ConversionXL

JULY 9, 2015

The jury is still out on which network is best for B2B versus B2C companies, but one thing’s certain: it’s still best to make this an option rather than a requirement, as some people will hesitate knowing their profile information will be shared.

Analytics 48

Analytics Conversion Software Review Email 48

Agile VC

NOVEMBER 7, 2019

But there is also opportunity in lean times. Roughly 18-24 months ago, people started to revisit the question of unit economics… what is the underlying profitability of a B2C transaction or a B2B SaaS contract once all the appropriate costs are factored in. Survival is the order of the day. 2012-2016: The Era of Blitzscaling.

IPO 100

IPO Early Stage Cofounder B2C 100

VC Cafe

JULY 26, 2020

.” Steve Blank, “Is the lean startup dead?” ” The Lean Startup movement started out of necessity. Most principles of Lean Startup remain true, as described by Steve Blank in The Lean Startup Changes Everything : Business Plans are dead: Startups a series of hypothesis that need to be tested.

Lean 214

Lean Seed Capital Startup Burn Rate 214

crowdSPRING Blog

APRIL 6, 2015

Every business, whether B2B or B2C has to bring in customers. However, there are certain fundamental metrics that are common to all businesses, and a basic understanding of these is where you should start. Customer Acquisition Cost. Without them we are nothing, with enough of them we can be profitable beyond our wildest dreams (usually).

Metrics 48

Metrics CPA Lean Marketing 48

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. As with all other Social Networks below, let's take a look at some B2B examples (good and un-good), some B2C examples (good and un-good) and arrive at the optimal answer. Maybe the problem is B2B.

Social Media 60

Social Media Media B2C B2B 60

Steve Blank

NOVEMBER 5, 2009

Your presentation doesn’t have a single word about Lean Startups or Customer Development. Would you modify any of this if you had a B2B product instead of a B2C product, where every potential customer is also a potential competitor? They will realize that you have built a startup that’s agile, resilient and customer-centric.

Customer Development 270

Customer Development Developer Customer Silicon Valley 270

The Next Web

MARCH 3, 2014

Your mission is to grow, and for B2C companies it means more users. Tentatively, I lean towards the first because it’s closer to how people search, as in “Find a vacation,” whereas the latter is more “marketish.” When you’re marketing a startup, you don’t have a fat marketing budget. How do you approach this daunting task?

Brazil 158

Brazil Technical Review PR Development Team Review 158

View from Seed

JULY 24, 2015

Here’s Mike’s comment: Boston’s B2C problem is one of values. To become a truly special consumer tech community, Boston needs more pillar B2C companies. bijan : there’s a danger in leaning on pattern recognition. Too much math, rational value, Excel. Not enough soul, emotional impact, Adobe.

Boston 120

Boston Cofounder B2C PR 120

Steve Blank

JUNE 23, 2021

We just finished the 11th annual Lean LaunchPad class at Stanford — our first version focused on deep science and technology. ” Below are the Lessons Learned presentations from the Lean LaunchPad for deep science and technology, as well as additional learnings from the class. Team TakeCare. Team CareMatch.

Lean 335

Lean Technology Artificial Inteligence Intellectual Property 335

Duct Tape Marketing

JANUARY 14, 2020

And I want to lean into that and say, look, if I can share more stories with you, more interesting things that basically elicit a response of, “Oh, I didn’t know that. I was working on B2C and B2B. And I love the advice of be more interested. Instead of focusing on yourself. That’s good.”

Curation 52

Curation Video Viral Government 52

ConversionXL

SEPTEMBER 10, 2012

The data you need to know depends on the product and whether you have a B2B or B2C business. In Lean Startup methodology, it’s called a pivot. Traditionally, defining a target audience involves determining their age, sex, geographic locations, and their needs. This approach, however, is not very helpful.

Audience 122

Audience Analytics B2B eCommerce 122

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. As Alistair Croll and Benjamin Yoskovitz detail in their book, Lean Analytics, cohort analysis has special relevance for the customer lifecycle, enabling marketers. The second relies on retention. The second type is winning. mobile purchasers).

Retention 126

Retention Analytics Campaign eCommerce 126

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. It is ok that when I'm shopping for a $368 dress they show "Ads by Google" to Lean Cuisine (PS: I'm not fat), NextTag, UGG, and Nordstrom. I love the social nature of sharing playlists. The suggestions engine they have.

Web 165

Web Design Marketing Security 165

online.wsj.com

SEPTEMBER 23, 2012

Harley Goes Lean to Build Hogs. Consumer Services (B2C). Subscriber Content Read Preview. Pension Crisis Looms Despite Cuts. Subscriber Content Read Preview. Firms Miss Out on Jobs Push. Subscriber Content Read Preview. Most Popular. Commented. Family Protests CNN Use of Slain Envoys Journal. How to Stop Hospitals From Killing Us.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

ConversionXL

DECEMBER 9, 2013

Consider that NYT.com readers are on average 44 years old, have an average income of just under $75,000, over 50% are college educated, and over 25% work in some professional or managerial position – it makes sense that awe or anger inducing, opinionated articles perform the best on the left-leaning news site. image source.

Sales 126

Sales B2B Campaign Video 126

steveblank.com

JULY 8, 2011

AgileZen – project management visually see and interact with your work Kanbanery – Simple online team or personal kanban board LeanKit Kanban – Great for visualizing work of product development Kanban Pad – “Nice and lean” and free online Kanban tool Banana Scrum – A tool simple as Scrum itself.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Austin Startup

JUNE 26, 2019

As a boot-strapped founder aka our biggest investor, one of the things I leaned into uncovering was the unknown. Lean into it. swing for the fences category-building B2C software capital?—?wasn’t We have the consumer market, but not investor market for what I’m selling : B2C software.) What did our customers think?

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54