www.forentrepreneurs.com

FEBRUARY 2, 2010

SolidWorks 2: The best VAR management program in the world? SolidWorks 3: The best VAR management program in the world? A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. For example: Create demo videos that answer every likely sales question.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Duct Tape Marketing

NOVEMBER 23, 2016

This need not be an exhaustive, in-depth process (although if you are interested, Marketo provides an excellent guide ) – start by reviewing your business offerings and past sales. How long is the sales cycle for an ideal customer (week, month, year, etc.)? Where in the buying cycle is this lead (timeline)?

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

ConversionXL

MAY 1, 2019

Client education is central to marketing messaging, too, especially for sellers with long sales cycles. The same is true in marketing, especially for companies with long sales cycles. That’s true even among B2B customers who are supposedly more rational than their B2C counterparts.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

Software By Rob

OCTOBER 14, 2010

No, these days even technical execution is mostly trivial (with a few exceptions for apps built around unique algorithms). We probably got some people on our mailing list who were actively looking for a team management solution in February, but not as interested when we launched beta in April. Far more important is marketing execution.

Software Review 77

Software Review Marketing Technical Review Software 77

Cracking the Code

OCTOBER 10, 2008

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

APRIL 12, 2017

Crappy or outdated technology. Review – Trust Your Users (Any marginal change you make, you don’t know if it’s good or bad.). Combine the brand marketing manager and the data analyst. David Nye: How to Manage a Large-Scale Testing Program. Longer decision cycle. When do you need a new website? Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86