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How Promotional Marketing Can Maximise Your Brand Exposure

YoungUpstarts

In today’s competitive markets, brand awareness is key to gaining and retaining customers. However, to get that brand recognition, you need a solid marketing strategy that maximises brand exposure in the first place. This guide will get you started with the basics. Social media. Online advertising. Traditional print.

Marketing 165
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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Marketing metrics are a competitive advantage. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics?

Metrics 105
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Web Analytics 2.0 Book: In Stores Now!!

Occam's Razor

It is not just a business book, though every dna strand in this book is more about online marketing than online analytics. The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. Chapter 9 Emerging Analytics: Social, Mobile, and Video. I am out of breath! Non-Ecommerce.

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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. via B2B Marketing Alliance ]. However, it’s not without challenges.

Email 136
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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective). Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We don't think about our marketing expansively enough.

Framework 164
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Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers

Occam's Razor

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. There are too many better choices in the market. Start a conversation.

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B2C and B2B Content Marketing Tips – Is Your Copy Just Sitting There?

Rembrandt Communications

You have tons of Web pages, Infographics, videos, company news, articles… the list goes on. The post B2C and B2B Content Marketing Tips – Is Your Copy Just Sitting There? That’s great. You win an award for having lots of content. But […]. appeared first on Boost sales with BtoB Content Strategy, SEO and PR here.

B2C 100