View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Below, she shares lessons learned from the earliest days of marketing the company and how this has translated to her second startup role as VP of Marketing at Toast. How did you address that?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Venture Chronicles

AUGUST 30, 2012

Ray Wang wrote a summary of CRM Evolution that I found particularly interesting, and one point in particular resonated with me because it aligns to something I have been talking about at Get Satisfaction for a while now… B2B and B2C distinctions are dead. B2C and B2B is dead. It doesn’t make sense.

B2C 36

B2C B2B Technical Review Software Review 36

Brandanew

OCTOBER 13, 2015

Content marketing has received a lot of attention in recent times but the fact is that not many were using the term till even five years ago. This is what you need to prep up for setting the content marketing goals for 2016 for your brands. 7 Content Marketing Goals For 2016 That You Can Set For Your Brand. f) SEO ranking.

Social Media 100

Social Media Marketing SEO B2B 100

ReadWriteStart

JULY 7, 2021

On the other hand, the global courier delivery market covering Express delivery and Parcel Pickup and Drop services is all set to surpass a whopping $400 billion by 2024 with a growth rate of 8-10% every year. Business to Consumer (B2C) – It is the most common type of business model.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

Hearpreneur

SEPTEMBER 18, 2020

I did not feel there was a toothpaste on the market suitable for my patients, as many of them contained common allergens and irritants like mint and sodium lauryl sulfate, as well as unnatural fillers and preservatives. Attracting someone from the start can save money on ads, lead generation, and marketing in the future.

Naming 152

Naming India Chicago Entrepreneur 152

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics?

Metrics 105

Metrics Analytics Marketing Acquisition 105

Duct Tape Marketing

FEBRUARY 6, 2024

Understanding Research Engine Optimization And Its Impact on SEO with Shama Hyder written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Shama Hyder. 06:56] What is Dark Social? [09:10]

Engineer 91

Engineer SEO ChatGPT Channel 91

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. He also has a side hustle as a ghostwriter of business and marketing books. What was needed?

B2B 97

B2B Marketing B2C ChatGPT 97

Brandanew

AUGUST 13, 2015

With clients , one of our consistent discussions is this: we have a small digital marketing pile (=budget), where can we start? And, as we speak, my answer on where to start is simple: Content Marketing. Your Blog/ Content Marketing will allow you to get leads. More specifically, start with a blog! They sell software and apps.

Small Business 100

Small Business Marketing Software Review B2C 100

ConversionXL

OCTOBER 16, 2022

What makes customer acquisition different from marketing? Borrow trust for fast results with influencer marketing 4. Personalize the buyer journey with email marketing 5. Get seen with SEO-driven content marketing Conclusion. They’re customers for life who market your business for you (e.g., Google ads).

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Software By Rob

OCTOBER 14, 2010

Photo by DeclanTM This article is #7 in a series about startup marketing. I’ve gone on and on about the subject of pre-launch marketing on my podcast , made mention of it in my book , went into detail on TechZing , and again on a recent Micropreneur Academy conference call. Far more important is marketing execution.

Software Review 77

Software Review Marketing Technical Review Software 77

www.clickz.com

JANUARY 7, 2013

); //. Marketing News & Expert Advice. Strategies Data-Driven Marketing Marketing Automation Marketing to Latinos Conference Call Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight. SEO Paid Search Search Marketing.

Social Media 86

Social Media Media B2C New York 86

Up and Running

AUGUST 25, 2021

Instead of panicking and pushing out a ton of promotions, you may want to start thinking of ways to penetrate a new market. 5 steps to expand your business into a new market. In my experience, one of the best ways to enter a new market is to identify a pain point that’s personally affecting you or your business.

B2B 118

B2B Audience Software Review B2C 118

Duct Tape Marketing

SEPTEMBER 30, 2022

How Typeform Stands Out In A Crowded Market written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Karrie Sanderson. In this episode of the Duct Tape Marketing Podcast , I interview Karrie Sanderson. Take The Marketing Assessment: Take the Assessment. Like this show? Duct Tape Transcript.

Marketing 94

Marketing Differentiation B2C PR 94

SoCal CTO

NOVEMBER 10, 2009

I was in charge of all product management and marketing for the first year-and-a-half, that was a great learning experience with a very talented team of folks. It was also beneficial because I got some good experience with both B2B and B2C business models. After BITSource was successfully acquired, I moved to L.A.

Management 150

Management Product Entrepreneur Silicon Valley 150

NZ Entrepreneur

SEPTEMBER 7, 2022

“Try to test and prove out your go-to-market strategy, before launch.” ” “If you’re a B2C business, go and figure out what channels will get you the leads you need, and at roughly what cost. With the right mindset you can make the right decisions and you can make your business move forward.”

Founder 116

Founder Cofounder New Zealand B2C 116

Duct Tape Marketing

MARCH 30, 2022

How To Build Trust, Increase Authority, And Rank High With Google written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Dale Bertrand. In this episode of the Duct Tape Marketing Podcast , I interview Dale Bertrand. 5:43] Do things like keywords in your titles, metadata, and your URL matter anymore? [9:14]

Technical Review 96

Technical Review SEO Metadata Algorithm 96

Duct Tape Marketing

JUNE 23, 2022

The Strategy Behind Building A Thriving Online Community For Your Brand written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jenny Weigle. In this episode of the Duct Tape Marketing Podcast , I interview Jenny Weigle. 3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58]

Community 100

Community B2B B2C Technical Review 100

YoungUpstarts

SEPTEMBER 10, 2018

Here are two of the reasons we were not accepted: The market strategy is not clear. More metrics need to be identified such as product testing, market validation, and/or customer validation in order to show that a market opportunity exists. The market strategy made complete sense to me and my team members.

Programming 124

Programming Chile B2B B2C 124

Occam's Razor

FEBRUARY 20, 2012

My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. How smart is their digital marketing strategy? What I try to probe, without talking to anyone at the company, is how savvy the company is in digital marketing.

Web 139

Web Analytics Technical Review Affiliate 139

Austin Startup

JULY 12, 2010

37signals’ dustup with GetSatisfaction almost 2 years ago now for bullying marketing tactics is still cited as an example of how, especially when it comes to customer care, the question of who “owns” your interactions with your users (and they with you) is a sensitive subject. Customer Care Today.

Customer 80

Customer Harvest B2C Technical Review 80

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 Implement SEO best practices. trillion in 2021, up from $1.3

SEO 80

SEO eCommerce Software Review Analytics 80

ConversionXL

NOVEMBER 8, 2018

In search results, earning the answer for a voice query depends largely on the implementation of SEO best practices. Other learnings offer greater specificity or diverge slightly from SEO best practices: Keep answers under 30 words. The snippet that voice assistants read back to users is usually just under 30 words.

B2B 100

B2B eCommerce Search Non-Compete 100

ConversionXL

MARCH 31, 2021

The most successful agencies are beginning to invest more time and money in content marketing to establish expertise in their industry and, more importantly, generate inbound appointments. What drove you to seek out content marketing as a growth solution? Organic traffic: Don’t forget about SEO.

Audience 127

Audience Non-Compete Distribution Channel 127

ConversionXL

FEBRUARY 3, 2017

Bo Bennett once said, “Affiliate marketing has made businesses millions and ordinary people millionaires.”. Of course, affiliate marketing has this mysterious aura about it. It’s nothing more than another marketing channel for you to experiment with, analyze, optimize and grow. What Is Affiliate Marketing?

Affiliate 48

Affiliate Programming Marketing PPC 48

Rembrandt Communications

MARCH 6, 2015

The post B2C and B2B Content Marketing Tips – Is Your Copy Just Sitting There? appeared first on Boost sales with BtoB Content Strategy, SEO and PR here. But […].

B2C 100

B2C B2B PPC PR 100

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? Account-Based Marketing.

B2B 48

B2B Conversion B2C Sales Cycle 48

NZ Entrepreneur

MARCH 11, 2020

Make sure your all your communications and your sales and marketing messages are aligned. We’ve now added in digital sales and marketing channels – social media, SEO, content marketing, Google and Facebook advertising, influencer marketing, webinars, zoom calls, inbound marketing and more. 5) Outbound Sales.

Social Media 69

Social Media Channel Technical Review Sales 69

YoungUpstarts

AUGUST 24, 2020

What comes into your mind when you hear B2B marketing strategies ? You have to employ both traditional and digital B2B marketing tactics to stay ahead in today’s competitive marketplace. You have to employ both traditional and digital B2B marketing tactics to stay ahead in today’s competitive marketplace.

B2B 165

B2B Marketing Social Media B2C 165

YoungUpstarts

AUGUST 17, 2014

Marketers hope to disseminate information and inspire sales. However, marketing in the 21 st century is different. CEOs of ago never dreamed today’s marketers could solve problems with the push of a button. What Is Marketing Automation? Automation is essential to B2B (business to business) marketing.

Architecture 180

Architecture Marketing SEO Cofounder 180

Up and Running

AUGUST 7, 2019

For the vast majority of products—whatever your target market — people are willing to wait about two days. Instead of providing products, no matter if you’re B2B or B2C ecommerce, you’ve got to provide a value. That same review of 2018 holiday season sales looking specifically at your market shows that mobile accounted for 41.7

eCommerce 77

eCommerce Software Review Technical Review Audience 77

Duct Tape Marketing

NOVEMBER 6, 2018

How to Build an Effective Referral Program written by John Jantsch read more at Duct Tape Marketing. Fortunately for you, today’s tech-filled world provides marketers and business owners with a myriad of tools to track customers’ behaviors and solicit input through various online channels. Encourage Online Reviews.

Programming 78

Programming Technical Review B2C Email 78

Duct Tape Marketing

JUNE 7, 2023

How Employee Experience Shapes Brand Perception written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Tiffani Bova In this episode of the Duct Tape Marketing Podcast , I interview Tiffani Bova. 01:03): Hello and welcome to another episode of the Duct Tape Marketing Podcast. Like this show?

Employee 90

Employee Technical Review Advisory Board Sales 90

VC Cafe

NOVEMBER 11, 2024

.” Rahul Vohra, founder of Superhuman Getting your first 1,000 users is an important early milestone for any B2C startup. What are the most effective strategies for early B2C growth? In my previous post, I covered how to get to product market fit (PMF) , and how to avoid fake PMF. But how do you get there?

B2C 88

B2C Viral Social Media Community 88

YoungUpstarts

NOVEMBER 6, 2019

Going digital” with your marketing mix has never been more essential. Most advertisers continue to increase their digital marketing spend in 2019 as billions of consumers are using online social media as a jumping off point into purchase decisions. Market Education. by Adriana Lynch , CMO at Chief Outsiders. Brand Awareness.

Channel 165

Channel PPC Marketing SEO 165

YoungUpstarts

OCTOBER 2, 2014

by Hana Abaza, Director of Marketing at Uberflip. Today’s marketers know that content works. We also know that content performs for your business when you pair it with marketing automation software; you can use content to build up email subscriptions, understand your audience’s interests, and nurture the leads in your sales funnel.

Marketing 162

Marketing Curation B2C Audience 162