SoCal CTO

NOVEMBER 10, 2009

I was in charge of all product management and marketing for the first year-and-a-half, that was a great learning experience with a very talented team of folks. It was also beneficial because I got some good experience with both B2B and B2C business models. I know you are still in stealth, but what can you tell us.

Management 150

Management Product Entrepreneur Silicon Valley 150

View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Below, she shares lessons learned from the earliest days of marketing the company and how this has translated to her second startup role as VP of Marketing at Toast. How did you address that?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

VC Cafe

MARCH 22, 2021

When is the right time for a startup to bring on marketing? Are brand and storytelling important before product-market-fit? We asked Hila Shitrit Nissim*, an experienced CMO, to share her perspective on marketing in Israeli startups. In my opinion, the sooner a marketer is brought on board, the better.

Israel 145

Israel B2C Marketing B2B 145

VC Cafe

AUGUST 3, 2023

While Israeli startups successes are well known in the B2B space (cybersecurity, enterprise tech, devops…), B2C startups are unsung heroes… The landscape of B2C tech in Israel is blossoming, despite several challenges. Israeli B2C – Let’s start with the high level picture. Much has changed since then.

Israel 148

Israel B2C Generative AI Artificial Inteligence 148

VC Cafe

NOVEMBER 15, 2024

on coming out of stealth with $9.5M Mazal tov David Talinovsky and team Bluespine on coming out of stealth with a $7.2M Startups choose to stay in stealth, more than ever before by Sophie Shulman for Calcalist ??????? (I Asaf Yanai and team Alison.ai on securing a $13.3M seed round (an $8.2

Saudi Arabia 78

Saudi Arabia Israel Stealth API 78

Reid Hoffman

AUGUST 17, 2021

Is it market understanding, is it experience, is it a particular set of personality traits? Now, if that’s the case – unless there’s some specific thing – it’s usually still a matter of, “Hey, look if there’s a good go-to-market strategy, if there’s a good something, then that works.”. And also think about it in terms of go-to market.

Cofounder 69

Cofounder Differentiation Search Advertising 69

Reid Hoffman

AUGUST 17, 2021

Is it market understanding, is it experience, is it a particular set of personality traits? Now, if that’s the case – unless there’s some specific thing – it’s usually still a matter of, “Hey, look if there’s a good go-to-market strategy, if there’s a good something, then that works.”. And also think about it in terms of go-to market.

Cofounder 69

Cofounder Differentiation Search Advertising 69