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Don’t Sleep on Consumer Tech: AI is Changing Everything

VC Cafe

B2C founders are surely no strangers to the adage ‘Consumer is hard’ – it’s not just the scarcity of funding that is challenging: consumer taste is fickle and competition includes most of the tech giants. But change seems to be brewing in the B2C space, powered by the fast advancements in AI and generative AI.

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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. What works with the average B2C consumer won’t always work with B2B ecommerce buyers. That makes some B2C marketing tactics less useful. So what changes? And what works best?

B2B 130
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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. The VP of marketing at Tafford Uniforms knew that 1:1 message match between the email offer and the landing page would increase conversions but he didn’t have the resources to create a dedicated landing page.

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Selecting Your Investors

OnlyOnce

Look for VC portfolios that have a lot of “like” companies (B2B, B2C, media, tech, etc.). One of the strongest points of value that venture investors bring to the table is pattern matching, and you can maximize that by making sure the investor you end up with has seen a multitude of companies like yours.

Valuation 133
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. Its targeting allows recruiters to go after specific job titles or companies that are a potential match.

Video 129
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How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

View from Seed

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. Matching Algorithms. By using connection-matching algorithms to introduce business owners based on value, as defined by them, you can solve this problem.

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How to Successfully Expand Your Business Outside of Your Core Industry

Up and Running

If you can’t find anything that matches your needs, you may have just discovered an opportunity to break into a new industry. Adding a B2B model to your current B2C strategy can have a surprising impact on your sales. Consider the benefits of selling wholesale.

B2B 118