ConversionXL

MARCH 10, 2017

Test your subject lines and measure the right metric. Then, you can roll the winner out to the rest of your list and record the insights gained in an archive. Of course, you’ll also want to be sure you’re focused on the right metric. Let’s get this one out of the way early.

Email 93

Email Campaign Mobile Audience 93

View from Seed

SEPTEMBER 11, 2019

You can read the rest of the posts in the series by clicking here *. If in the long run your B2C business is likely to have an ad-based revenue model, the ability to acquire a large number of users at zero or extraordinarily low cost is critical. Now it’s time to set the stage with the early traction you have.

Seed Stage 149

Seed Stage B2B Seed Capital Revenue 149

ConversionXL

AUGUST 5, 2015

This type of social proof is most effective for B2C products and services, but that doesn’t mean it never works for B2B. Use your social proof to support the argument you’re making and the story you’re telling with the rest of the landing page. Display the metrics for your product in a positive light.

Technical Review 48

Technical Review Software Review Social Media Conversion 48

Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Mobile content consumption, behavior along key metrics (time, bounces etc.) If you have ecommerce you will see key metrics related to money making.

Analytics 143

Analytics Metrics Mobile DC 143

ConversionXL

AUGUST 27, 2019

These customer values are recorded as dimensions and metrics (as you can see in our tracking plan example below). Clearly naming the dimensions and metrics across your stack will help you integrate tools, train new team members, and analyze data without hiccups. B2B or B2C. Image source ). Conclusion. Agency or SaaS.

Analytics 124

Analytics Naming Metrics Campaign 124

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. It can be a brand metric, say Likelihood to Recommend.

Social Media 60

Social Media Media B2C B2B 60

Duct Tape Marketing

JUNE 16, 2017

They take care of everything from the hardware to metrics and post-production. Now the speaker knows which challenge to anchor the rest of their session too. As Instagram takes off with wider audiences, a proven opportunity is there (for B2C and B2B brands alike). Educate with actionable advice. Yours must do the same.

South Africa 70

South Africa Audience Video Africa 70

Up and Running

JULY 2, 2014

I don’t have to quote any fancy statistics to show you that B2B and B2C clients come from the web now more than ever. If you hope to compete in this crazy world, you have to better than the rest. You’ll want to check out metrics like bounce rate and average time on page. We [now] create five exabytes every two days.”.

Audience 77

Audience B2C Sales Web 77

ConversionXL

NOVEMBER 15, 2016

After all, the goal is to systematically improve the success of a business, whatever that means metric-wise. The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. The metrics in SaaS sound a little different as well.

Conversion 48

Conversion Churn Rate Retention Metrics 48

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). You are B2C or B2Q or Non-profit or an Adult-oriented business. I believe it has to do with choosing the wrong success metrics. That's fine.

Framework 164

Framework Marketing Metrics Audience 164

ConversionXL

MARCH 18, 2019

One study suggests that B2B buyers are even more emotional than B2C buyers.). But if the rest of your clients are small- to medium-sized businesses, the case study may not resonate.). Unless a detail is essential to understand the rest of the case study, it’s dead weight. And when teams are happier, they tend to play better.

B2B 134

B2B Non-disclosure Agreement Technical Review Naming 134

VC Cafe

SEPTEMBER 21, 2020

The tech industry is obsessed with the consumer subscription model, or B2C SaaS. The rest, like Disney+ and Spotify, might try to catch up by acquiring or launching their own bundles. Churn in Consumer SaaS is expected to be higher than traditional Enterprise SaaS models and LTV vs. CAC is a metric to watch.

B2C 187

B2C Cloud Valuation Acquisition 187

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. Cohort metrics can help drive more repeat customers. This metric reveals the longer-term relationship.

Retention 126

Retention Analytics Campaign eCommerce 126

Occam's Razor

FEBRUARY 10, 2016

I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context. This the reason I love setting engagement goal types (remember though, don't call the metric Engagement, it's an excuse and not a metric).

Analytics 60

Analytics eCommerce Metrics Acquisition 60

ConversionXL

MARCH 31, 2021

Painting a clear picture of what you aim to achieve in the short- and long-term makes a strong case for the decisions you’ll make throughout the rest of your content strategy. For example, if SEO is a priority, some metrics you’d want to focus on may include; Organic search traffic; Impressions on the SERPs; SERP click-through-rate; Avg.

Audience 127

Audience Non-Compete Distribution Channel 127

Occam's Razor

NOVEMBER 18, 2014

You can hover over each box to get a sense of the key metrics. The core performance of the current website look like this… While we are applying it to a B2B case, it could just as easily be applied to a B2C / Ecommerce scenarios. It shows all the incoming traffic to a site as a Treemap. We know the optimization that is required.

Analytics 145

Analytics Sierra Leone Channel Non-Compete 145

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. That ACT was an activity metric was terrible – if you have a The success metric, it should always be an outcome metric. Another issue.

Metrics 60

Metrics Analytics Acquisition Naming 60

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Of course look at our favorite metric bounce rate by keyword (that tells you if you can get people to give you one solitary click , the most primitive measure of SEO success). Back to our story. Start a conversation.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. It does not matter if you are are B2B or B2C. They are all things I love and have repeatedly asked you to care for. Email it to the CMO.

Design 87

Design Software Review Mobile Analytics 87

Occam's Razor

MAY 20, 2013

Here's the rest of the funnel that takes us down to the actual point of real business profitability: We only make the maximum amount of money as a business, after the student completes the course. And what metric should you focus on in this proper end-to-end view? for a while. Then you can go on your boondoggle.

Analytics 140

Analytics Aggregator Channel B2B 140

VC Cafe

JANUARY 16, 2011

Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. Bit2go has launched a breakthrough middleware connecting the WWW and the mobile environment. Wireless Links.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

ConversionXL

APRIL 12, 2017

Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86