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Startup Benchmarks

VC Cafe

When you start with an honest and diligent effort to determine the truth of your situation, the right decisions often become self-evident.” — Jim Collins , author of Good to Great. In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech.

B2C 141
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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105
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Ecommerce Trendwatching: How To Find, Follow, and Set Trends

ReadWriteStart

In contrast, it left several e-trends: augmented reality, zero coding, the marketplace boom, and product subscriptions are just a few of them. So let’s reveal the e-commerce trends of 2022 and predict the trends for 2023, or, as we may say, crack the Da Vinci code. People love reviews, and everyone reads them before making a purchase.

eCommerce 185
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Conversion, retention and churn benchmarks

VC Cafe

In a contracted venture capital environment, where external funding is more difficult to raise, founders know that they need to make due with less, and extend the runway further. Good and great net revenue retention ( source ) Another factor to consider when it comes to achieving these metrics is the cost of acquisition, or CAC.

Retention 109
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How to Calculate & Maintain a Healthy Customer Acquisition Cost (CAC)

ConversionXL

That’s why Customer Acquisition Cost (CAC) is such a critical metric. Cost of software/hardware used in sales and marketing Agency, PR, or any third-party costs involved in sales and marketing. LTV/CAC – Understanding the golden metric. Note that LTV/CAC ratios can fluctuate month on month due to specific investments.

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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

LinkedIn video ads: tech specs, targeting, metrics, and cost. Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). Hard-code subtitles to get your message across without the audio. LinkedIn video ad metrics. Filesize must be between 75KB and 200 MB.

Video 129
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What Data From 62,000 Payment Forms Says About Boosting Online Sales

YoungUpstarts

In April 2017, we reviewed 62,000 random form submissions from 97 different industries to see how form length, device choice, and prices affected conversion rates. First name, last name, street address, city, state, and zip code take you to six fields. These metrics don’t mean you should advertise on desktop rather than mobile.

Sales 127