ConversionXL

OCTOBER 21, 2012

Compared to social media and content marketing, email is a mature channel for engaging online consumers. Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. Sender name. However, there are some components unique to email marketing that you should also test.

Campaign 111

Campaign Email Clickthrough Sales 111

ConversionXL

MARCH 6, 2019

Facebook, Twitter, and Snapchat have thus far dominated the market in video ad spend on social media. Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). LinkedIn’s targeting capabilities—by company name, job title, etc.—are LinkedIn video ad metrics.

Video 129

Video B2B Technical Review Campaign 129

Hearpreneur

JULY 13, 2022

No one wants their hard work to go down in the name of a shoddy investment. Digital transactions are now moving beyond B2C transactions & venturing into B2B, P2P, cross-border remittances, & more. Digital marketing has opened many doors for businesses to earn higher revenues and have a name in the international market.

Artificial Inteligence 125

Artificial Inteligence Technical Review Entrepreneur Software Review 125

David Teten

JANUARY 11, 2020

I’ve listed below my current social media toolkit. I know a number of large financial services firm which use Hearsay Systems to empower their employees to use Linkedin and other social media tools in a compliant way. I can only do so much unpaid work for the social media companies. Tech stack.

Social Media 60

Social Media Technical Review Media Private Equity 60

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. What about social media support?

Email 136

Email Customer Marketing Software Review 136

Duct Tape Marketing

JUNE 23, 2022

3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] So one to many is a big and a critical factor around social media communities. These types of communities is very different than social media technology. Are B2B communities B2C? They want to hear what you have to say.

Community 100

Community B2B B2C Technical Review 100

Brandanew

AUGUST 13, 2015

In a world driven by social media mentions, reviews, and a Google search before you buy anything, it’s not hard to believe that your customers (B2B or B2C/ Pens or Cars) are looking you up. Nowadays we’re measured by the quality of information- not its brand name. Your Blog/ Stays on Google forever.

Small Business 100

Small Business Marketing Software Review B2C 100

Austin Startup

JULY 12, 2010

Stories of injustices made right via social media are frequent, if not altogether common. GetSatisfaction still hosts u nofficial customer communities , and links to them prominently on their website with designations like “37Signals is not yet committed to open coversation about its products and services.

Customer 80

Customer Harvest B2C Technical Review 80

Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 92

B2B Marketing B2C Community 92

ConversionXL

NOVEMBER 22, 2022

Traffic from social media platforms. Consistently generating a high level of social traffic indicates an engaged and loyal community. For reference, according to FirstPageSage , a good engagement rate is anything above 63% for B2B websites and above 71% for B2C websites. submits a form). likes, shares, comments, etc.).

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Companies with a high LTV have a strong brand image , earn word-of-mouth and organic referrals, and enjoy “search monopolies”—conversions by brand name search. The second relies on retention. The second type is winning. Image source ).

Retention 126

Retention Analytics Campaign eCommerce 126

Duct Tape Marketing

AUGUST 17, 2022

19:15] On SEO-related sites, how valuable are signals in social media — meaning people linking to you on social platforms like Twitter? [20:41] A lot of it depends on whether you're B2C or B2B. If you're B2C, you wanna build a community, um, around your brand, get traction and make sure Google can see it.

SEO 98

SEO Technical Review Metadata Social Media 98

Duct Tape Marketing

MARCH 17, 2023

The first edition of Bullseye Marketing was named One of the Best Marketing Plan Books of All Time by Book Authority. 09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] He also has a side hustle as a ghostwriter of business and marketing books.

B2B 97

B2B Marketing B2C ChatGPT 97

Duct Tape Marketing

MAY 2, 2024

And that looks different for a B2C journey versus a B2B journey. So on the B2C side, that could be TikTok, Amazon, YouTube, and on B2B side, that could be maybe they're searching in LinkedIn or YouTube again, or software SaaS searching like Capterra or something like that. powered by

SEO 90

SEO Search Generative AI Engineer 90

Occam's Razor

JULY 22, 2013

Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things. Why is it that SEO is only focused on our brand terms and product names, when there are 9 million additional intent-identified queries in the Do stage and 14.6 Oh, that makes sense. That's fine.

Framework 164

Framework Marketing Metrics Audience 164

Duct Tape Marketing

MARCH 30, 2022

19:15] On SEO-related sites, how valuable are signals in social media — meaning people linking to you on social platforms like Twitter? [20:41] Use social media tools to schedule and publish updates, monitor terms and analyze performance. A lot of it depends on whether you're B2C or B2B.

Technical Review 96

Technical Review SEO Metadata Algorithm 96

Duct Tape Marketing

NOVEMBER 6, 2018

Rather than going out and trying to find brand new customers all over again, it’s much more time- and cost-effective to turn to the customers you already have, not only for repeat business, but to create a steady stream of referrals when they pass you name along to their friends. Create a Customer Reward Program. Encourage Online Reviews.

Programming 77

Programming Technical Review B2C Email 77

Duct Tape Marketing

DECEMBER 15, 2022

Whereas b2c, I mean m and MS has had a, has a community, right? I mean I think a lot of B2C companies kind of get that. And B2B companies that were naturally slower to come to say social media. We've had lots of conversations on is social media community and I think social media enables community.

Community 98

Community Framework Advisory Board Viral 98

Women Entrepreneurs Can

APRIL 5, 2019

Small B2B or B2C conferences. Market your event across all social media platforms. Social media marketing is huge for live events. Depending on your target market, you might not be able to find them all on social media. Keep track of data like social media engagement, CTR and reservations.

Small Business 40

Small Business Marketing Social Media Hosting 40

Duct Tape Marketing

AUGUST 1, 2024

15:50] Does LinkedIn offer a business manager platform similar to other social media networks? [18:30] John Jantsch (01:37): I think we're going to be, I saw your name somewhere. I name all my campaigns. There's this natural reaction to name a campaign after the asset that you're advertising. All right.

B2B 91

B2B Campaign Audience Advertising 91

VC Cafe

NOVEMBER 11, 2024

.” Rahul Vohra, founder of Superhuman Getting your first 1,000 users is an important early milestone for any B2C startup. What are the most effective strategies for early B2C growth? This post is about how to get to your first 1,000 users, and how to get to know your users better, in particular for B2C startups.

B2C 88

B2C Viral Social Media Community 88

Kodorra

NOVEMBER 25, 2018

Whether it is advertisement model, B2C (Business to Consumer) ecommerce, affiliate or subscription, picking the right choice could determine the rise or fall of your business. Step 2: Name your business. Once you have a business idea, you need to come up with a business name. Step 4: Get your domain name.

Software Review 45

Software Review Hosting Intellectual Property Naming 45

Duct Tape Marketing

FEBRUARY 6, 2024

Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. John (02:17): Well, and what's interesting, I mean I think we've had this since the advent of say Google reviews or even social media.

Engineer 89

Engineer SEO ChatGPT Channel 89

ConversionXL

MARCH 31, 2021

Here’s an example that brings these elements together: Hi [NAME], We just published an article on how to scale ad creative without lengthy turnaround times. For example, in 2019, Buffer partnered with social media agency The Social Chain to produce a “ State of Social ” report.

Audience 127

Audience Non-Compete Distribution Channel 127

Brandanew

MARCH 24, 2016

If you’re wondering whether your B2B company need to prioritize social media, this is for you. Most B2C businesses have gone totally social , with major consumer brands investing a good amount of their time and money on social media, but is it of any worth for B2B companies? On social media.

Social Media 100

Social Media B2B Media Vertical 100

Duct Tape Marketing

SEPTEMBER 30, 2022

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. What's your name? It's like, that's who they got to know us, and now they're starting to trust us, so they're gonna give us their name and email.

Marketing 94

Marketing Differentiation B2C PR 94

ConversionXL

JUNE 16, 2022

The email finishes with a simple call-to-action that drives traffic to a simple form, with additional social proof from a top brand for good measure. Make the most of social proof. Displaying a logo or case study from a big-name client conveys authority and credibility, reducing the risk for customers on the fence.

B2B 129

B2B Email Sales Acquisition 129

Up and Running

MAY 21, 2014

” Things like our blog content, social media, and what they find on our website. Sharing is a very specific social function that has a lot to do with building value and connection by being. Looking at your competitors and keeping tabs on what they’re doing in social media using a tool like RivalIQ.

Marketing 72

Marketing Social Media Sales Media 72

Entrepreneurs-Journey.com by Yaro Starak

SEPTEMBER 8, 2011

Things such as social media, online vacation packages, online dating and video production are not a necessity for businesses or the consumer to purchase and often prove a lot harder to break into than the business plan formula claimed it to be. What Is “B2C&# ? The reason these companies fail is simplistic.

B2C 91

B2C B2B Business Model Sales Cycle 91

YoungUpstarts

OCTOBER 27, 2020

As its name implies, engagement marketing, also called experiential or event marketing, uses well-thought, resourceful methods to engage with targeted audiences. Engagement marketing practices tend to deal with both business-to-consumer (B2C) and business-to-business (B2B) audiences.

B2C 165

B2C Artificial Inteligence Marketing Social Media 165

Duct Tape Marketing

FEBRUARY 2, 2023

And I was at the social media marketing world and was at this, uh, breakfast held by Andy Costadina, one of our mutual friends. And one of the things I'm proud of in the book is I have dozens of brand new case studies, diverse b2b, b2c, big companies, you know, small companies. So it's very inspirational.

Community 96

Community Marketing Audience Networking 96

ConversionXL

AUGUST 5, 2015

Mat Carpenter , ShipYourEnemiesGlitter: “As someone who is constantly building and testing landing pages, I always include some form of social proof on them, whether it’s product reviews, testimonials, or even social media share buttons; it’s a no brainer for me. Picture, name, company, role!

Technical Review 48

Technical Review Software Review Social Media Conversion 48

ConversionXL

AUGUST 21, 2019

Some companies invite subscribers to share the lead magnet, either through social media or email: This approach was common with companies like Intercom and HubSpot, which suggests that it may work better for marketers who are playing the (very) long game with their nurture efforts. Ask them to share. Inclusion Offer value.

B2B 131

B2B Technical Review Email Sales 131

David Teten

DECEMBER 3, 2019

“We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule social media posts. Point Nine Capital uses Mention for media monitoring. I use Hootsuite to coordinate my social media activity, which consists of Teten.com, PEVCTech.com , Linkedin , AngelList , and (passively) Twitter and Facebook.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 trillion in 2021, up from $1.3 trillion in 2014.

SEO 80

SEO eCommerce Software Review Analytics 80

VC Cafe

JULY 15, 2021

As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. Blogs/ press – to get consumers to learn about your new app, PR remains a viable source, especially when it comes to buzzy/social apps. That said, the new privacy settings of iOS 14.6

Mobile 190

Mobile Social Media Distribution PR 190

Duct Tape Marketing

MARCH 23, 2023

So every brand, no matter the industry, whether you're B2B or B2C, there's something that is interesting about your brand. Scroll back to top Sign up to receive email updates Enter your name and email address below and I'll send you periodic updates about the podcast. But they're all part of the same core message.

Framework 95

Framework Audience Audio Elevator Pitch 95