Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 90

B2B Marketing B2C Community 90

Brandanew

MARCH 24, 2016

If you’re wondering whether your B2B company need to prioritize social media, this is for you. Most B2C businesses have gone totally social , with major consumer brands investing a good amount of their time and money on social media, but is it of any worth for B2B companies? On social media.

Social Media 100

Social Media B2B Media Vertical 100

Duct Tape Marketing

JUNE 23, 2022

3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] So one to many is a big and a critical factor around social media communities. These types of communities is very different than social media technology. Are B2B communities B2C? They want to hear what you have to say.

Community 98

Community B2B B2C Technical Review 98

Hearpreneur

JULY 13, 2022

No one wants their hard work to go down in the name of a shoddy investment. Digital transactions are now moving beyond B2C transactions & venturing into B2B, P2P, cross-border remittances, & more. Digital marketing has opened many doors for businesses to earn higher revenues and have a name in the international market.

Artificial Inteligence 127

Artificial Inteligence Technical Review Entrepreneur Software Review 127

Duct Tape Marketing

MARCH 17, 2023

The first edition of Bullseye Marketing was named One of the Best Marketing Plan Books of All Time by Book Authority. 09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] He also has a side hustle as a ghostwriter of business and marketing books.

B2B 92

B2B Marketing B2C ChatGPT 92

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. What about social media support?

Email 136

Email Customer Marketing Software Review 136

YoungUpstarts

OCTOBER 27, 2020

As its name implies, engagement marketing, also called experiential or event marketing, uses well-thought, resourceful methods to engage with targeted audiences. Engagement marketing practices tend to deal with both business-to-consumer (B2C) and business-to-business (B2B) audiences.

B2C 165

B2C Artificial Inteligence Marketing Social Media 165

Duct Tape Marketing

MAY 2, 2024

And that looks different for a B2C journey versus a B2B journey. So on the B2C side, that could be TikTok, Amazon, YouTube, and on B2B side, that could be maybe they're searching in LinkedIn or YouTube again, or software SaaS searching like Capterra or something like that. powered by

SEO 84

SEO Search Generative AI Engineer 84

Duct Tape Marketing

AUGUST 17, 2022

19:15] On SEO-related sites, how valuable are signals in social media — meaning people linking to you on social platforms like Twitter? [20:41] A lot of it depends on whether you're B2C or B2B. If you're B2C, you wanna build a community, um, around your brand, get traction and make sure Google can see it.

SEO 96

SEO Technical Review Metadata Social Media 96

ConversionXL

NOVEMBER 22, 2022

Traffic from social media platforms. Consistently generating a high level of social traffic indicates an engaged and loyal community. For reference, according to FirstPageSage , a good engagement rate is anything above 63% for B2B websites and above 71% for B2C websites. submits a form). likes, shares, comments, etc.).

Metrics 105

Metrics Analytics Marketing Acquisition 105

Duct Tape Marketing

AUGUST 1, 2024

15:50] Does LinkedIn offer a business manager platform similar to other social media networks? [18:30] John Jantsch (01:37): I think we're going to be, I saw your name somewhere. I name all my campaigns. There's this natural reaction to name a campaign after the asset that you're advertising. All right.

B2B 82

B2B Campaign Audience Advertising 82

Women Entrepreneurs Can

APRIL 5, 2019

Small B2B or B2C conferences. Market your event across all social media platforms. Social media marketing is huge for live events. Depending on your target market, you might not be able to find them all on social media. Keep track of data like social media engagement, CTR and reservations.

Small Business 40

Small Business Marketing Social Media Hosting 40

The Startup Magazine

JANUARY 22, 2024

Through their extensive networks and relationships with media outlets, they can ensure your story reaches a wider, yet targeted, audience. This is not just about getting your name out there; it’s about getting it out there in the right way, to the right people.

PR 111

PR Public Relations Reputation B2C 111

ConversionXL

MARCH 6, 2019

Facebook, Twitter, and Snapchat have thus far dominated the market in video ad spend on social media. Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). LinkedIn’s targeting capabilities—by company name, job title, etc.—are LinkedIn video ad metrics.

Video 129

Video B2B Technical Review Campaign 129

Duct Tape Marketing

MARCH 30, 2022

19:15] On SEO-related sites, how valuable are signals in social media — meaning people linking to you on social platforms like Twitter? [20:41] Use social media tools to schedule and publish updates, monitor terms and analyze performance. A lot of it depends on whether you're B2C or B2B.

Technical Review 95

Technical Review SEO Metadata Algorithm 95

ConversionXL

OCTOBER 21, 2012

Compared to social media and content marketing, email is a mature channel for engaging online consumers. Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. Sender name. However, there are some components unique to email marketing that you should also test.

Campaign 111

Campaign Email Clickthrough Sales 111

Duct Tape Marketing

FEBRUARY 6, 2024

Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. John (02:17): Well, and what's interesting, I mean I think we've had this since the advent of say Google reviews or even social media.

Engineer 77

Engineer SEO ChatGPT Channel 77

Duct Tape Marketing

DECEMBER 15, 2022

Whereas b2c, I mean m and MS has had a, has a community, right? I mean I think a lot of B2C companies kind of get that. And B2B companies that were naturally slower to come to say social media. We've had lots of conversations on is social media community and I think social media enables community.

Community 91

Community Framework Advisory Board Viral 91

Brandanew

AUGUST 13, 2015

In a world driven by social media mentions, reviews, and a Google search before you buy anything, it’s not hard to believe that your customers (B2B or B2C/ Pens or Cars) are looking you up. Nowadays we’re measured by the quality of information- not its brand name. Your Blog/ Stays on Google forever.

Small Business 100

Small Business Marketing Software Review B2C 100

Kodorra

NOVEMBER 25, 2018

Whether it is advertisement model, B2C (Business to Consumer) ecommerce, affiliate or subscription, picking the right choice could determine the rise or fall of your business. Step 2: Name your business. Once you have a business idea, you need to come up with a business name. Step 4: Get your domain name.

Software Review 45

Software Review Hosting Intellectual Property Naming 45

The Startup Magazine

JUNE 26, 2018

A name is a label by which animate or inanimate things are called or referenced. When we think about names, pictures or qualities are evoked from the good to the grotesque. Therefore a good business name and slogan are key. Your business name is as important as a good business tax regimen. So, WHAT’S IN A BUSINESS NAME?

Naming 70

Naming eCommerce Startup Database 70

Mike Michalowicz

FEBRUARY 11, 2013

Social Media Marketing Strategies. Social media is about connecting with the people in your niche: customers, potential customers, people who are interested in what you do, or who share similar interests and circles or hubs with you. Social media isn’t new. Social media is about doing that online.

Small Business 167

Small Business Marketing PR Social Media 167

VC Cafe

JULY 15, 2021

As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. Blogs/ press – to get consumers to learn about your new app, PR remains a viable source, especially when it comes to buzzy/social apps. That said, the new privacy settings of iOS 14.6

Mobile 190

Mobile Social Media Distribution PR 190

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Companies with a high LTV have a strong brand image , earn word-of-mouth and organic referrals, and enjoy “search monopolies”—conversions by brand name search. The second relies on retention. The second type is winning. Image source ).

Retention 126

Retention Analytics Campaign eCommerce 126

Duct Tape Marketing

NOVEMBER 6, 2018

Rather than going out and trying to find brand new customers all over again, it’s much more time- and cost-effective to turn to the customers you already have, not only for repeat business, but to create a steady stream of referrals when they pass you name along to their friends. Create a Customer Reward Program. Encourage Online Reviews.

Programming 71

Programming Technical Review B2C Email 71

The Startup Magazine

NOVEMBER 16, 2019

1 – Social Media. Social media is a free way for you to engage those customers with a little digital advertising. You can use social media sites to get this exposure without spending a dime. As an aside: make sure your own social media accounts all state that you work at your company.

South Africa 92

South Africa Africa Social Media B2B 92

Duct Tape Marketing

SEPTEMBER 30, 2022

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. What's your name? It's like, that's who they got to know us, and now they're starting to trust us, so they're gonna give us their name and email.

Marketing 87

Marketing Differentiation B2C PR 87

Entrepreneurs-Journey.com by Yaro Starak

SEPTEMBER 8, 2011

Things such as social media, online vacation packages, online dating and video production are not a necessity for businesses or the consumer to purchase and often prove a lot harder to break into than the business plan formula claimed it to be. What Is “B2C&# ? The reason these companies fail is simplistic.

B2C 84

B2C B2B Business Model Sales Cycle 84

ConversionXL

JUNE 16, 2022

The email finishes with a simple call-to-action that drives traffic to a simple form, with additional social proof from a top brand for good measure. Make the most of social proof. Displaying a logo or case study from a big-name client conveys authority and credibility, reducing the risk for customers on the fence.

B2B 129

B2B Email Sales Acquisition 129

Duct Tape Marketing

FEBRUARY 2, 2023

And I was at the social media marketing world and was at this, uh, breakfast held by Andy Costadina, one of our mutual friends. And one of the things I'm proud of in the book is I have dozens of brand new case studies, diverse b2b, b2c, big companies, you know, small companies. So it's very inspirational.

Community 93

Community Marketing Audience Networking 93

ConversionXL

MARCH 31, 2021

Here’s an example that brings these elements together: Hi [NAME], We just published an article on how to scale ad creative without lengthy turnaround times. For example, in 2019, Buffer partnered with social media agency The Social Chain to produce a “ State of Social ” report.

Audience 127

Audience Non-Compete Distribution Channel 127

YoungUpstarts

FEBRUARY 23, 2015

Messages must also be differentiated between Business to Consumer (B2C) and Business to Business (B2B) customers: B2C messages are driven by offers that communicate a sense of well-being, convenience, security, productivity/increased significance, exclusivity, continuity, positive social sharing or possibility. Social media ads.

Social Media 100

Social Media Campaign SEO B2C 100

ConversionXL

AUGUST 5, 2015

Mat Carpenter , ShipYourEnemiesGlitter: “As someone who is constantly building and testing landing pages, I always include some form of social proof on them, whether it’s product reviews, testimonials, or even social media share buttons; it’s a no brainer for me. Picture, name, company, role!

Technical Review 48

Technical Review Software Review Social Media Conversion 48

ReadWriteStart

SEPTEMBER 3, 2010

The name is a bit misleading - you don't actually have to be young, but your project does. Among other activities and programs, Silicon Sentier runs La Cantine , a coworking center, hip geek hangout and bustling hub for Paris tech events and activities: barcamps, workshops, competitions, launch parties, press conferences - you name it.

France 163

France Technical Review Incubator Early Stage 163

David Teten

DECEMBER 3, 2019

“We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule social media posts. Point Nine Capital uses Mention for media monitoring. I use Hootsuite to coordinate my social media activity, which consists of Teten.com, PEVCTech.com , Linkedin , AngelList , and (passively) Twitter and Facebook.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Brandanew

APRIL 15, 2016

Once upon a time, a girl named Amy stumbled upon an online fashion brand. However, according to The Content Marketing Institute, only 44% of B2B and 43% of B2C marketers can envision what content marketing success actually looks like. Don’t forget to sign in and register for our Content Marketing for Beginners eCourse.

Marketing 100

Marketing B2C Social Media Germany 100

ConversionXL

AUGUST 7, 2019

Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Professional communities on social media are strong. We add the project to Viral Content Bee and include the influencers’ usernames in the project name. Live stream on Facebook or YouTube.

B2B 110

B2B Marketing Social Media B2C 110