Mike Michalowicz

FEBRUARY 11, 2013

Every time you post with your business ID, your business name (and web page link) you’re putting yourself out there in front of potential customers. Get a Twitter account in your business name. Also offer discount coupon codes to twitter members. Point your readers to each blog site that reviews your product.

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

OCTOBER 30, 2021

For example, person #1 is searching for “the best social media software for automation.” For example, Act-On’s ad appears for the search term “marketing automation software.” According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

MARCH 6, 2019

Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). Hard-code subtitles to get your message across without the audio. LinkedIn’s targeting capabilities—by company name, job title, etc.—are In March 2018 , LinkedIn video ads became available to all companies.

Video 129

Video B2B Technical Review Campaign 129

ConversionXL

OCTOBER 8, 2021

Cost of software/hardware used in sales and marketing Agency, PR, or any third-party costs involved in sales and marketing. It’s a sign that you need to review CAC of your prominent channels and look at the growth marketing funnel to understand where the fault lines are. But “Total spend on acquiring customers” can be ambiguous.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

ConversionXL

MAY 24, 2012

customer testimonials (full name + photo or video), neutral expert opinions, third-party reviews, verified (scientific) studies. It doesn’t matter whether you’re doing B2C or B2B marketing, there’s always an actual human being reading your stuff, so the text has to connect with that person. So engage first.

Software Review 119

Software Review Non-Compete Technical Review Campaign 119

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. As many as 97% of people read product reviews before making a purchase and 89% consider them an essential resource. . The follow-up and additional reviews speak to the consumer’s subconscious mind.

Email 136

Email Customer Marketing Software Review 136

Brandanew

AUGUST 13, 2015

They sell software and apps. Most people who download this data are usually already interested in the field and do perhaps require the software/products. Nowadays we’re measured by the quality of information- not its brand name. Your Blog/ Content Marketing will allow you to get leads. Your Blog/ Stays on Google forever.

Small Business 100

Small Business Marketing Software Review B2C 100

Duct Tape Marketing

MARCH 26, 2025

So I had the opportunity to, build a software platform for an airport in Billings. That turned into an invitation to build the software. An example is, you know, we have been building our go-to-market plans using our software itself. I run everything I do through the lens of our software. even haven't had to do.

ChatGPT 61

ChatGPT Framework Montana Artificial Inteligence 61

Up and Running

AUGUST 7, 2019

We often hear about them being empowered to impact change and set offline expectations due to what they experience on the site, and this is somewhat true. So, people who are using Amazon each day to determine the products they want are almost always drilling down further based on customer reviews and shipping speeds.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

Austin Startup

JULY 12, 2010

But in cases where a care-centric organization is fully engaged, no matter where interactions with customers or users take place, the name of the game very quickly goes to data – getting it, triaging it, cross-referencing it and drawing conclusions from it so that you can improve products and processes holistically. Getting (Really) Real.

Customer 80

Customer Harvest B2C Technical Review 80

Up and Running

JULY 10, 2017

The name is self-explanatory—you offer an app for free and charge for in-app purchases and add-ons to provide users with a better experience or bring extra value. We run into this kind of software services every day—Google, Youtube, Instagram, and so on. It’s mostly popular with B2C markets. Free with in-app purchase.

Startup 110

Startup Non-Compete Viral Software Review 110

Duct Tape Marketing

APRIL 13, 2017

They’ll click the call to action to populate a form prefilled with their personal information, which can be reviewed and edited. The code is to create an impressive tweet like pushing a product release crafted well enough that it appears on top of search results. Advertising on Twitter. Promoted Accounts. It is an automated process.

Social Media 73

Social Media Media Marketing Lead Generation 73

David Teten

SEPTEMBER 23, 2017

For both origination and due diligence, a host of companies aspire to be the “Bloomberg of private companies”, including CB Insights , Crunchbase , DataFox , FuelUp , fundsUP , Mattermark , Qodeo , Quid , Tracxn , Unomy.com , and Zirra. 5) Due diligence. 4) Manage deal flow. Talent Relationship Management tools (e.g.,

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Duct Tape Marketing

MAY 24, 2023

He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries. Click on over and give us a review on iTunes, please! He is the Head of Marketing at Loomly, a leading social media management platform. Like this show? This is John Jantsch.

Social Media 95

Social Media Media B2B B2C 95

Kodorra

NOVEMBER 25, 2018

Many people have a presumption that it is difficult to start an online business due to lack of money. Whether it is advertisement model, B2C (Business to Consumer) ecommerce, affiliate or subscription, picking the right choice could determine the rise or fall of your business. Step 2: Name your business.

Software Review 45

Software Review Hosting Intellectual Property Naming 45

Duct Tape Marketing

MARCH 17, 2023

The first edition of Bullseye Marketing was named One of the Best Marketing Plan Books of All Time by Book Authority. 09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] Click on over and give us a review on iTunes, please! Like this show?

B2B 97

B2B Marketing B2C ChatGPT 97

Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 92

B2B Marketing B2C Community 92

ConversionXL

NOVEMBER 22, 2022

In Google Analytics and other analytics software, overall traffic shows how many people visited or engaged with your website. For reference, according to FirstPageSage , a good engagement rate is anything above 63% for B2B websites and above 71% for B2C websites. Regularly review customer service emails and support chat logs.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Duct Tape Marketing

AUGUST 1, 2024

Click on over and give us a review on iTunes, please! John Jantsch (01:37): I think we're going to be, I saw your name somewhere. Maybe start with why everybody else is failing and you've cracked the code on it. So you mentioned the word demo in terms that maybe are more related, like software companies. All right.

B2B 92

B2B Campaign Audience Advertising 92

Austin Startup

OCTOBER 15, 2017

In the torrent of real and fake news, what’s his competitive edge other than name recognition? However, that is wishful thinking if your customer decision makers have budgets for percentage payments and software buying is handled by a different group and a different procurement process.

Technical Review 48

Technical Review Software Review Nevada Silicon Valley 48

ConversionXL

MARCH 10, 2017

You know that a subject line is there to get people to open, and when used in combination with the from name, the purpose is to get people to open the email. It helps to code your data: needs / wants, pain points / benefits, hesitations, likes / preferences, etc. Analyze the qualitative data and identify trends / patterns.

Email 93

Email Campaign Mobile Audience 93

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 Ask them to review your products. trillion in 2021, up from $1.3

SEO 80

SEO eCommerce Software Review Analytics 80

Duct Tape Marketing

MAY 2, 2024

Click on over and give us a review on iTunes, please! And that looks different for a B2C journey versus a B2B journey. So on the B2C side, that could be TikTok, Amazon, YouTube, and on B2B side, that could be maybe they're searching in LinkedIn or YouTube again, or software SaaS searching like Capterra or something like that.

SEO 91

SEO Search Generative AI Engineer 91

ConversionXL

JUNE 16, 2022

People trust user reviews because they have experienced the product or service. Displaying a logo or case study from a big-name client conveys authority and credibility, reducing the risk for customers on the fence. Templates are easy to use with existing software and there’s enough choice to find something suitable.

B2B 129

B2B Email Sales Acquisition 129

ConversionXL

AUGUST 5, 2015

By using social proof in the form of testimonials, reviews and trust icons you’re helping customers make a decision, feel confident about their choice, and a part of something bigger. Use this if you’re marketing B2B software, agency services, etc. Picture, name, company, role! These are fairly universally applicable.

Technical Review 48

Technical Review Software Review Social Media Conversion 48

Women Entrepreneurs Can

APRIL 5, 2019

Small B2B or B2C conferences. During: Use event management software to add names and contact information of every new subscriber. Remember the software that you used to keep track of registrant’s names, and maybe each new follower that engaged with you on social media? Review and strategize for your next event.

Small Business 40

Small Business Marketing Social Media Hosting 40

ConversionXL

FEBRUARY 3, 2017

For example, one affiliate program might pay Kim a commission whenever a visitor she referred leaves their name and number. According to the benchmark report, most affiliates work in the B2C space (79.45%). Software / Tech. The checkout page didn’t even have a coupon code box. What Is an Affiliate Network? Image Source.

Affiliate 48

Affiliate Programming Marketing PPC 48

Duct Tape Marketing

SEPTEMBER 30, 2022

Click on over and give us a review on iTunes, please! If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. What's your name? [22:55] Where can people connect with you and learn more about your work?

Marketing 94

Marketing Differentiation B2C PR 94

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. However, it’s changing from picture, name, title, quote to more attention-grabbing, authentic forms. Check it out… Note the naming conventions here. How do most visitors feel about video?

Video 48

Video Conversion Mobile Search 48

Duct Tape Marketing

APRIL 28, 2015

They not only expect to find businesses that can meet their needs, they also expect to find educational content, reviews and other signals that help them make quick decisions about what to buy and who to buy it from. Get serious about reviews. I mean, would you eat a pizza joint with a bunch of whopping two star reviews?

Search 28

Search Technical Review Software Review Engineer 28

Duct Tape Marketing

FEBRUARY 2, 2023

Click on over and give us a review on iTunes, please! Oh, your problem with your software, go into our community. And one of the things I'm proud of in the book is I have dozens of brand new case studies, diverse b2b, b2c, big companies, you know, small companies. [22:43] Where can more people learn about your work?

Community 96

Community Marketing Audience Networking 96

Duct Tape Marketing

MAY 22, 2019

You’d go look at a website and you’d look at the source code and you’d go what is all this stuff? So for example, a B2B national company that sells say like software as opposed to a B2C local company that does I don’t know, basement waterproofing. John Jantsch: That was always my favorite.

SEO 75

SEO Kansas City Kansas Search 75

Duct Tape Marketing

MARCH 23, 2023

Click on over and give us a review on iTunes, please! So every brand, no matter the industry, whether you're B2B or B2C, there's something that is interesting about your brand. So you can spend less time managing software and more time on what matters your customers. Like this show? There's no better time to get organized.

Framework 95

Framework Audience Audio Elevator Pitch 95

Duct Tape Marketing

JANUARY 28, 2020

Ethan Beute: We’re a software company. And then you want that positive growth loop or referral engine or whatever language you want to use there, with the online reviews, the positive word of mouth, repeat, purchasing, expanded purchasing, et cetera. And again, I don’t care whether this is B2B, B2C. Open it up.

Video 53

Video Technical Review Software Review Colorado 53

Up and Running

MAY 21, 2014

Obviously, we want to have repeat business, but instead of waiting for the phone to ring for that, what are we doing to make sure that we’re cross-selling and holding events, and maybe reviewing results to make sure that the customer actually got the result promised? Or, you know, give us a review.”

Marketing 72

Marketing Social Media Sales Media 72

ConversionXL

JULY 9, 2015

Be it Google Analytics (by far the most popular analytics provider), Adobe, Kiss, Moz, Marketo, Hubspot, Mixpanel, or any other options , the software is only as useful as you make it. When it comes to selling SaaS solutions, there are several factors regarding the software itself and your brand that impact the signup process.

Analytics 48

Analytics Conversion Software Review Email 48

Duct Tape Marketing

APRIL 18, 2016

I’m talking about the guy who passes out business cards to everyone in the room and yet couldn’t tell you the name of a single person he talked to an hour later…or the woman who is clearly more interested in the desert tray than in any meaningful business-related conversation. Tip #5: Use your networking group to help your customers.

Networking 28

Networking Jordan Software Review Limited Liability Company 28