ConversionXL

MARCH 6, 2019

But there are technical and strategic keys to smart deployment. Just as LinkedIn videos perform differently than YouTube pre-roll clips, they have unique technical and targeting requirements, too. LinkedIn video ads: tech specs, targeting, metrics, and cost. LinkedIn video ad tech specs. The growth of B2B video marketing.

Video 129

Video B2B Technical Review Campaign 129

ConversionXL

MARCH 18, 2019

Their reviews and testimonials build credibility and trust. In a world of fake news and fake reviews—only 37% of B2B buyers trust vendors—genuine customer success stories are precious assets. One study suggests that B2B buyers are even more emotional than B2C buyers.). Third-party endorsement is powerful.

B2B 134

B2B Non-disclosure Agreement Technical Review Naming 134

ConversionXL

NOVEMBER 8, 2018

They range from straightforward technical optimizations to complex, long-term efforts to differentiate through a superior consumer experience. translate more efficiently for current voice technology than others (“What’s a good MBA program on the West Coast that offers evening classes and generous scholarships?”). stars, 9 reviews).

B2B 100

B2B eCommerce Search Non-Compete 100

Duct Tape Marketing

JUNE 23, 2022

Jenny has been creating, executing, and reviewing strategies for online communities for more than 10 years. 2:50] Do the people who join a community intend on engaging with many members or is it really because of the way the technology works? [3:59] 3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58]

Community 100

Community B2B B2C Technical Review 100

Occam's Razor

JUNE 11, 2014

From B2C to B2B. Empower customer reviews that are actually helpful. B2C sites like Travelocity and Fry's have not cornered the market on this. Personalization is hard from a technology perspective. The information (reviews, pictures etc) contributed for free by existing Rent The Runway users. Both, doable.

Design 151

Design Software Review Technical Review Mobile 151

David Teten

SEPTEMBER 23, 2017

VCs tout themselves as frontier technology investors, but most are using the same infrastructure tools they have used for the past 20+ years: Excel and recent college grads searching Google. According to Knowledge.VC , under 5% of US VCs have a full-time team member focused on technology. . But we’re doing it slowly.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Duct Tape Marketing

MARCH 30, 2022

As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it. 4:56] Could you talk about something you’ve written about — the end of technical SEO? [5:43] Would you say that we just need to remember those principles and apply them to today’s technology? [18:04]

Technical Review 96

Technical Review SEO Metadata Algorithm 96

Duct Tape Marketing

AUGUST 17, 2022

As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it. 4:56] Could you talk about something you’ve written about — the end of technical SEO? [5:43] Would you say that we just need to remember those principles and apply them to today’s technology? [18:04]

SEO 98

SEO Technical Review Metadata Social Media 98

Duct Tape Marketing

NOVEMBER 6, 2018

Rather than going out and trying to find brand new customers all over again, it’s much more time- and cost-effective to turn to the customers you already have, not only for repeat business, but to create a steady stream of referrals when they pass you name along to their friends. Encourage Online Reviews.

Programming 78

Programming Technical Review B2C Email 78

Austin Startup

JULY 12, 2010

He is focused on delivering real business value by educating clients about the latest proven technologies, strategies that deliver improved profits and operational efficiencies, and using technology to improve life. Andy Meadows is the founder and CEO of Bearhug , an Austin-based customer engagement platform launching today.

Customer 80

Customer Harvest B2C Technical Review 80

David Teten

JANUARY 11, 2020

What tech stack should a microinfluencer use? Many investors including me spend most of our day doing the same things people have always done in our job: in my case, due diligence, deal execution, etc. Tech stack. I record here the books I’ve read, not as diligently as I should. Goodreads. I’m not active there.

Social Media 60

Social Media Technical Review Media Private Equity 60

Up and Running

AUGUST 7, 2019

We often hear about them being empowered to impact change and set offline expectations due to what they experience on the site, and this is somewhat true. So, people who are using Amazon each day to determine the products they want are almost always drilling down further based on customer reviews and shipping speeds.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

Duct Tape Marketing

JUNE 7, 2023

Click on over and give us a review on iTunes, please! So I was part of the team that made the prediction that the Chief Marketing Officer would spend more on technology than the chief information officer. 03:03): But you know, sap, Oracle, Microsoft and Salesforce all went out and bought marketing technology companies, right?

Employee 91

Employee Technical Review Advisory Board Sales 91

Duct Tape Marketing

APRIL 13, 2017

They’ll click the call to action to populate a form prefilled with their personal information, which can be reviewed and edited. The cards allow users to share their details including name, email address, Twitter handles directly within the Twitter interface. Advertising on Twitter. It is an automated process. Video views.

Social Media 73

Social Media Media Marketing Lead Generation 73

Duct Tape Marketing

MARCH 26, 2025

because I think it's just a lot of, with any technology, there's all this futuristic talk of what it can do. Or if they do some big tech company, it'll be the one that does the interface and we'll just be a product of theirs like Facebook. mean, every technology does, right? I think, it's a hot topic. Not really.

ChatGPT 41

ChatGPT Framework Montana Artificial Inteligence 41

ConversionXL

AUGUST 21, 2019

Due to the high perceived effort and low proximity to value, Iterable will likely need a longer sequence than Litmus. Now that we’ve reviewed the three main factors that determine how much you need to nurture your leads, it’s time to discuss what your sequence needs to address. Scheduling a demo sounds like work. Build awareness.

B2B 131

B2B Technical Review Email Sales 131

Occam's Razor

SEPTEMBER 15, 2014

They use different technologies of course, and different distribution mechanisms. If you are starting new, or going to touch the code on your website for any reason, please, in the name of Thor, Superman and Dilbert, use a tag management solution. It does not matter if you are a B2B or B2C or A2K, you will always see this.

Analytics 143

Analytics Metrics Mobile DC 143

Duct Tape Marketing

MAY 24, 2023

He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries. Click on over and give us a review on iTunes, please! He is the Head of Marketing at Loomly, a leading social media management platform. Like this show? So, Andrew, welcome to the show.

Social Media 95

Social Media Media B2B B2C 95

Austin Startup

OCTOBER 15, 2017

In the torrent of real and fake news, what’s his competitive edge other than name recognition? A good example is the marketing technology sector. If you bill for your technology services on a percentage of ad spend, you are guaranteed to look like an agency that deserves a revenue multiple of 1–2X.

Technical Review 48

Technical Review Software Review Nevada Silicon Valley 48

Kodorra

NOVEMBER 25, 2018

Many people have a presumption that it is difficult to start an online business due to lack of money. If you’re having that little itch to try your hands on a tech venture, here are eight simple steps on how to start your own online business with little to no money. Step 2: Name your business. Step 4: Get your domain name.

Software Review 45

Software Review Hosting Intellectual Property Naming 45

Occam's Razor

NOVEMBER 18, 2014

You see the big ones named, the hidden mysterious ones, you can unmask using a mouse hover. It would be nice to see all the sites named, but it is kind of nice that it forces you to internalize the big ones, likely where you can have the biggest impact, and then look at the small ones. We know the optimization that is required.

Analytics 145

Analytics Sierra Leone Channel Conversion 145

ConversionXL

AUGUST 5, 2015

By using social proof in the form of testimonials, reviews and trust icons you’re helping customers make a decision, feel confident about their choice, and a part of something bigger. Neil Patel , founder of QuickSprout , uses a short-form case study from Ben Huh , a widely recognized name in tech, to encourage conversions.

Technical Review 48

Technical Review Software Review Social Media Conversion 48

ConversionXL

NOVEMBER 22, 2022

This could be related to technical issues such as broken links or a sign of poorly performing content. For reference, according to FirstPageSage , a good engagement rate is anything above 63% for B2B websites and above 71% for B2C websites. Most consumers (94%) say that negative reviews have convinced them to avoid a business.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Duct Tape Marketing

MAY 2, 2024

Click on over and give us a review on iTunes, please! And that looks different for a B2C journey versus a B2B journey. So on the B2C side, that could be TikTok, Amazon, YouTube, and on B2B side, that could be maybe they're searching in LinkedIn or YouTube again, or software SaaS searching like Capterra or something like that.

SEO 91

SEO Search Generative AI Engineer 91

Software By Rob

OCTOBER 14, 2010

No, these days even technical execution is mostly trivial (with a few exceptions for apps built around unique algorithms). There are many variations, but here’s the simplest approach: Buy a domain name and point it to your web host Setup a landing page. But I didn’t limit that comment to B2C software. at 3:29 pm [.]

Software Review 77

Software Review Marketing Technical Review Software 77

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. Songza demonstrates great use of technology, but not in an in your face look at how smart we are way. the reviews. Read their invitation to get you to write a review. Then some reviews (they float by). The suggestions engine they have.

Web 165

Web Design Marketing Security 165

Up and Running

JULY 10, 2017

The tech-savvy millennials (me being one of them) are already familiar with the “shareware” concept that was turned into freemium. The name is self-explanatory—you offer an app for free and charge for in-app purchases and add-ons to provide users with a better experience or bring extra value. It’s mostly popular with B2C markets.

Startup 110

Startup Non-Compete Viral Software Review 110

Austin Startup

APRIL 27, 2019

Who says Austin can’t do B2C now ? HomeAway is another one of our five tech IPOs in the last five years. No matter the name?—?the voice of their customers and talk them off the ledge that negative reviews wouldn’t tank their overall sales. As of today, RetailMeNot is worth $1.33 It is just four-years old?—?for

B2C 51

B2C Austin Cofounder IPO 51

ConversionXL

MARCH 4, 2016

Technology is changing the way sales is conducted. And as I mentioned, technology is making sales generally more sophisticated. Lead intelligence: Find out names and email IDs of target prospects. Insights: A more even distribution of time spent due to better structured deck. The two aren’t disconnected, though.

B2B 48

B2B Sales Technical Review Software Review 48

Duct Tape Marketing

DECEMBER 15, 2022

Click on over and give us a review on iTunes, please! Whereas you always look at the reviews on Amazon, you always put it to Slack and find out what your community does. Whereas b2c, I mean m and MS has had a, has a community, right? I mean I think a lot of B2C companies kind of get that. Connect with Liz on LinkedIn.

Community 98

Community Framework Advisory Board Viral 98

Duct Tape Marketing

FEBRUARY 2, 2023

[19:38] Talk a little bit about the technology aspect of a community from a practical standpoint – how does community management play into this? [22:43] Click on over and give us a review on iTunes, please! We didn't have the right technology. 22:43] Where can more people learn about your work? So most communities failed.

Community 96

Community Marketing Audience Networking 96

Women Entrepreneurs Can

APRIL 5, 2019

For example, if you are looking to bring more awareness to your advanced technologies, host an unveiling of your new product or service. Small B2B or B2C conferences. During: Use event management software to add names and contact information of every new subscriber. Review and strategize for your next event.

Small Business 40

Small Business Marketing Social Media Hosting 40

Duct Tape Marketing

MARCH 23, 2023

Click on over and give us a review on iTunes, please! So every brand, no matter the industry, whether you're B2B or B2C, there's something that is interesting about your brand. Scroll back to top Sign up to receive email updates Enter your name and email address below and I'll send you periodic updates about the podcast.

Framework 95

Framework Audience Audio Elevator Pitch 95

Duct Tape Marketing

APRIL 28, 2015

They not only expect to find businesses that can meet their needs, they also expect to find educational content, reviews and other signals that help them make quick decisions about what to buy and who to buy it from. Get serious about reviews. I mean, would you eat a pizza joint with a bunch of whopping two star reviews?

Search 28

Search Technical Review Software Review Engineer 28

Occam's Razor

FEBRUARY 28, 2017

Most employees work diligently to deliver against set expectations. In this case this was technically a micro-outcome in this case (conversion is offline). For The New Yorker they can easily tie to my name, address, credit card and a more. Nonline Customer-Name-ID. You’ll be surprised how small that number is. An outcome!

Metrics 60

Metrics Analytics Acquisition Naming 60

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. This is especially true for highly technical, complex or new / innovative products. However, it’s changing from picture, name, title, quote to more attention-grabbing, authentic forms. Example: Revue.

Video 48

Video Conversion Mobile Search 48

Duct Tape Marketing

FEBRUARY 6, 2024

Click on over and give us a review on iTunes, please! John (02:17): Well, and what's interesting, I mean I think we've had this since the advent of say Google reviews or even social media. Scroll back to top Sign up to receive email updates Enter your name and email address below and I'll send you periodic updates about the podcast.

Engineer 91

Engineer SEO ChatGPT Channel 91