Personalization: How to Build a Revenue Boosting Program from Scratch
ConversionXL
JUNE 8, 2017
It is about focusing your marketing efforts on a few select companies that could represent huge revenue streams. For example, without you doing any work, the software could show you that people from New York on Friday evenings have 20% more average order size that the rest of your traffic. Image Source. Predictive targeting.
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