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Product Manager Entrepreneur Mark Geller

SoCal CTO

From there, I became the first non-founder employee at an e-commerce startup called BITSource, which was the first electronic software distributor delivering electronic volume software licenses to corporations. It was also beneficial because I got some good experience with both B2B and B2C business models.

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Voice Search Strategy: Surviving (and Thriving) in Ecommerce and B2B

ConversionXL

More specifically, you asked the hard questions, like: How can ecommerce companies compete with Alexa? Voice search will make some companies less competitive, like non-Amazon sellers of commodity goods. For many ecommerce companies, however, competing in voice search on Google is secondary to competing with Amazon Alexa.

B2B 100
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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. While you should not use social share buttons on your actual landing page because it introduces a competing call to action, the thank you page presents a great opportunity to increase awareness through social sharing.

Campaign 111
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The Ultimate Guide to Choosing a Pricing Strategy for Your SaaS Startup

Up and Running

In our example, it’s 20K non-paying customers. It’s critical to understand the metrics in terms of dollars per additional user, as you’ll have to spend this amount to serve thousands of your non-paying customers. Your non-paying customers don’t value the product as much as paying users do. It’s mostly popular with B2C markets.

Startup 110
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The Biggest Mistake Web Analysts Make… And How To Avoid It!

Occam's Razor

I'll do at least five or so brand-related queries ("credit karma reviews"), and at least ten to fifteen non-brand/long tail queries ("free credit scores," "best credit score website," "credit score reporting scams," etc.). I make a note of: 1. Organic search rankings (rank, page titles, snippets).

Web 139
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How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

This includes other non-competing agencies, as well as software and technology vendors. There are plenty of non-competing brands with the same audience as you—partner with them to collaborate on a high quality piece of content together. Examples of these channels include GrowthHackers and Hacker News.

Audience 127
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The 50 Best Marketing Strategies For Small Business

Mike Michalowicz

Donate several of your products or services to a non-profit organization that is sponsoring a live auction and the proceeds will be donated to the charity. Your store name will be displayed on the products for the duration of the event and the donation is tax deductible. Anything involving food gets attention. At least it gets my attention.