Voice Search Strategy: Surviving (and Thriving) in Ecommerce and B2B
ConversionXL
NOVEMBER 8, 2018
More specifically, you asked the hard questions, like: How can ecommerce companies compete with Alexa? Voice search will make some companies less competitive, like non-Amazon sellers of commodity goods. For many ecommerce companies, however, competing in voice search on Google is secondary to competing with Amazon Alexa.
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