ConversionXL

OCTOBER 21, 2012

Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. While you should not use social share buttons on your actual landing page because it introduces a competing call to action, the thank you page presents a great opportunity to increase awareness through social sharing.

Campaign 111

Campaign Email Clickthrough Sales 111

Occam's Razor

FEBRUARY 20, 2012

I'll do at least five or so brand-related queries ("credit karma reviews"), and at least ten to fifteen non-brand/long tail queries ("free credit scores," "best credit score website," "credit score reporting scams," etc.). Competition (who comes up first consistently, ppc and organic).

Web 139

Web Analytics Technical Review Affiliate 139

Occam's Razor

JANUARY 20, 2010

Cuatro: You want to earn a bonus for yourself so you want the page to make money (e-commerce sites) or add economic value (non-ecommerce websites) for your company/website. The basic techniques you use to do search engine optimization between b2b and b2c do not change all that much. Make sure your site is crawlable by the search robot.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

APRIL 12, 2017

89% competed solely on customer experience in 2016. E.g. Message match / headline match from PPC ad to landing page. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? 53% of designers get feedback from non-designers. Image Credit. Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86