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Why You Should Start Marketing the Day You Start Coding

Software By Rob

My first SaaS web app ( https://amberleafapp.com ) launched a few months ago, in completely the wrong way: non-existent marketing, no pre-launch mailing list, etc. But I didn’t limit that comment to B2C software. . #10 Chris Blunt on 10.15.10 I’m now having to learn the realities of marketing the fast and hard way!

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Is Emotion Necessary To Make More Sales?

ConversionXL

More importantly, research indicates that “ emotionally evocative” content would still outperform “non evocative” content , if the emotion aligned with the reader’s perspective. Emotional Design Influences Sales. image sources. Overall, the campaign would involve a lot of text. image source. image source.

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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

89% competed solely on customer experience in 2016. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Longer decision cycle. 53% of designers get feedback from non-designers. Image Credit. Site content and personalization matter.