Software By Rob

OCTOBER 14, 2010

My first SaaS web app ( https://amberleafapp.com ) launched a few months ago, in completely the wrong way: non-existent marketing, no pre-launch mailing list, etc. But I didn’t limit that comment to B2C software. . #10 Chris Blunt on 10.15.10 I’m now having to learn the realities of marketing the fast and hard way!

Software Review 77

Software Review Marketing Technical Review Software 77

ConversionXL

DECEMBER 9, 2013

More importantly, research indicates that “ emotionally evocative” content would still outperform “non evocative” content , if the emotion aligned with the reader’s perspective. Emotional Design Influences Sales. image sources. Overall, the campaign would involve a lot of text. image source. image source.

Sales 126

Sales B2B Campaign Video 126

ConversionXL

APRIL 12, 2017

89% competed solely on customer experience in 2016. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Longer decision cycle. 53% of designers get feedback from non-designers. Image Credit. Site content and personalization matter.

San Antonio 86

San Antonio Metrics B2B Analytics 86