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A study by two University of Pennsylvania professors found that the most shared content on the New York Times website also had strong emotional undertones – in particular Anxiety, Awe, and Anger. Viral agency Frac.tl’s answer – You show in shocking, unavoidable detail just how bad the problem actually is.
He’s a professor, professional professor I suppose at Wharton School of the University of Pennsylvania and he’s an expert on things like word of mouth and viral marketing and social influence and he’s also the author of several books. This is John Jantsch and my guest today is Jonah Berger.
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